Strongly affected by the pandemic’s impact, today’s economy requires you to be flexible, responsive, authentic & proactive (not reactive) in order to be relevant to your ideal clients. In this chaotic environment it’s easy to feel overwhelmed, overloaded & ultimately stuck in an old pattern. As a business leader, you may have started to burn out while juggling unrealistic deadlines, changing technology & high expectations from customers.

Before you can implement an effective sales & marketing campaign, you must first identify, reclaim & redefine your inspiration for your business. By taking a big-picture approach, you will develop an inspired & well-defined 4-word business plan that will drive, clarify & guide all your business goals & decisions.

Enjoy an interactive lecture, lively small group discussions, worksheets & real-life stories in an organized agenda to:

• Learn & apply 3 steps to effective mission statements/taglines & why many fail.

• Identify & transform your most difficult clients into your best teachers.

• Rediscover your authenticity & passion within the K & B industry.

• Identify & simplify core values in order to take risks & rebrand successfully.

• Develop an inspired, well-defined 4-word business plan (yes, only 4 words!).

Speaker biography:

A professional speaker, Dutch-born Liesbet Trappenburg has corporate experience in sales &

management positions in Fortune 500 companies such as Irving Trust Bank and Eastman Kodak. She’s also experienced 3 recessions that required product rebranding.

Since 1995, she’s inspired real changes for business people through her keynote speeches, seminars & corporate retreats on work/life balance, intuitive leadership & authentic branding.

A popular NKBA speaker (KBIS ’14, ’17, ‘18 & over 30 NKBA Chapters) & ASID Distinguished Speaker, Liesbet’s clients also include: IIDA, IFMA, IIDEX Canada, Antron/Invista, Allsteel, BUILDEX Canada, The Art Institute, DuPont, Gensler Architecture, Metropolis Magazine, METROCON & Boeing Co.

Education: B.A. Political Science-cum laude; Vassar College, Poughkeepsie, NY.