Sales + Marketing
Sponsored by
Pull vs. Push Sales Strategies: Increasing Closing Ratios and Profit
Presented by:
Fred Reikowsky , Principal, Legacy Business Leaders, LLC
CEUs: .1
What You Will Learn
Sales is the lifeblood of every organization, yet all too often much time, effort, and money is spent with the lack of focus and discipline, yielding poor or insufficient results. Today’s kitchen and bath customers don’t want to be sold; they want to be served. And the difference is the tipping point between average and excellence when it comes to keeping your sales pipeline robust and healthy, producing higher closing ratios and profitability.
Getting to that point is a function of disciplined leadership skills that start with a pull style approach versus the traditional push style manipulative approach. The subtle difference, though easily implemented, is a skill that must first be learned and practiced. This session will clearly describe how to create the process and deploy the skills necessary to optimize your finite resources, increase closing ratios, and demand higher profit margins.
During this session, you will:
- Explore the difference between pull and push systems.
- Define your sales and marketing process.
- Deploy pull leadership into the sales and marketing process.
Featured Presenter
Fred Reikowsky – Principal – Legacy Business Leaders, LLC
Fred Reikowsky is a Professional Business Coach, Leadership Trainer, and speaker. He founded Legacy Business Leaders LLC, a business coaching and leadership training firm, in January 2012 after a 33-year career as a building contractor and 5 years of non-profit leadership in the Middle East. His work overseas focused on developing a micro-business initiative in the Nile River Valley region of Egypt.
Focused primarily on the construction and related industries, Legacy Business Leaders collaborates with business owners, executives, and leadership teams to find actionable solutions, overcome chronic problems, and optimize profitability. The Legacy Process is designed to uniquely address the entire spectrum of troublesome business challenges including people, profit, processes, production, and exit/succession planning.
Additionally, Fred is an Area Director with ACT Capital Advisors, providing sell-side Merger and Acquisition advisory services to lower middle-market business owners across all industries.
Fred presents regularly at leadership and business development conferences and events throughout the year, including IBS, KBIS, chapter events, Builder 20 Clubs, strategic planning Accelerators for builders, remodelers, and K/B professionals nationwide. Fred and his wife Barbara have lived in Northeast Ohio over 30 years and are the proud parents of 5 children and 10 grandchildren.
Webinar Sponsor
Canvas
Canvas is an iPhone and iPad app that saves kitchen and bath remodelers, architects, and designers time on measuring and drafting as-builts. Instead of spending hours taking measurements with a tape measure or laser distance measure, you can scan rooms with the Canvas app in about a minute and the average American home in about 20 minutes.
The real time savings come from using Canvas to generate detailed 2D floor plans, measurement reports, and editable 3D CAD as-builts in formats like SketchUp, Revit, Chief Architect, 2020, and AutoCAD in as little as one business day. Thousands of kitchen and bath remodelers, architects, and designers use Canvas to spend less time measuring the past and more time designing the future.
Visit canvas.io to learn more or email hello@canvas.io to schedule your demo.