NKBA | KBIS Management

The NKBA | KBIS management team, led by the Global President & CEO, is responsible for the smooth and efficient administration of the association. From day-to-day operations to strategic planning for long-term growth, the management team at NKBA | KBIS has its pulse on the industry to ensure the betterment of its members and the kitchen and bath community as a whole.

Bill joined NKBA | KBIS in 2006 as Manager of Marketing Partnerships, and quickly rose through the ranks to Manager of Business Development, Senior Manager of Marketing, Director of Marketing, Executive Vice President, and ultimately was promoted to his current position as Global President & CEO.

In 2014, to benefit tens of thousands of professionals across all sectors of home building, design and remodeling, Bill orchestrated a collaboration between the NKBA and the National Association of Home Builders (NAHB), creating Design & Construction Week and the co-location of KBIS and NAHB’s International Builders Show (IBS). It is now one of the world’s largest, most comprehensive industry trade events.

Bill has also pioneered several industry and cross-industry initiatives. To stem the industry-wide shortage in craftsmen and skilled labor, Bill created the NKBA’s #NextUp initiative, which seeks to support education and build interest in the skilled trades. He also established the NKBA’s 30 Under 30 program, an initiative focused on millennials that began in 2013. Bill also sits on the Operating Committee of the Skilled Labor Fund.

Prior to the NKBA | KBIS, Bill spent seven years with Penske Motorsports/NASCAR, where he managed a staff that oversaw more than 50 multi-venue sponsors with contracts totaling more than $200 million.

Bill holds a B.A. in management from Moravian University. He is a proud husband and father of three boys.

Stephanie joined NKBA | KBIS in 2023 in a newly defined role as Vice President, People and Culture, providing leadership and direction on the alignment and execution of strategic objectives impacting the people and culture of NKBA | KBIS. She was recently promoted to the role of Chief People Officer, Executive Vice President Administration, expanding her area of focus to include overall strategy of internal administrative operations in alignment with NKBA culture. Stephanie is a human resources professional and strategic business leader with a strong background in culture shaping initiatives.

Prior to joining NKBA | KBIS, Stephanie worked as an Executive Level Human Resources professional in a wide range of industries. She is an experienced C-Suite professional with extensive and practical hands-on experience in the human resources field. As a certified culture shaping facilitator, she is experienced in driving strategic initiatives to align with the company culture. Stephanie has also spent a significant amount of time as a trainer and facilitator of Leadership Workshops, as well as an Adjunct Professor teaching Human Resources/business courses at local colleges in Pennsylvania.

She holds a B.S. in Business from Cedar Crest College and an MBA from Alvernia University.  She is certified as a Senior Professional in Human Resources (SPHR) and a Senior Certified Professional (SHRM-SCP). She currently resides in Pennsylvania.

Geraldine joined NKBA | KBIS in 2025 as Chief Partnerships Officer for Domestic & Global Brands. Geraldine’s focus in this role is on global integration and business growth, ensuring NKBA continues to strengthen its position as the central hub for the industry. Geraldine will also focus on NKBA membership to continue to engage and support our members across the board. 

With a proven track record in general management and P&L leadership at top-tier companies like Samsung, LIXIL, Philips, and Sprint, Geraldine brings extensive expertise to this critical role. 

Prior to joining NKBA, Geraldine served as General Manager & Head of Luxury Brand Marketing for Dacor Luxury Appliances at Samsung.  In this role, Geraldine led product management, brand and channel marketing, brand-owned showrooms and training functions for Dacor.  Prior to this role, Geraldine spent several years at LIXIL Water Technologies in various strategic marketing and management roles across LIXIL’s house of brands, including American Standard, Grohe and DXV.  

Geraldine holds a BA in Business Management from Rutgers University, and an MBA in Marketing from Rutgers Business School.  She currently resides in New Jersey.

Heather joined NKBA | KBIS in 2024 as Senior Director of Marketing and was later promoted to Senior Vice President of Strategic Growth to help support the organization’s focus on international relations. In 2025, Heather transitioned into her role as Senior Vice President, Marketing & Communications, leading both global and domestic marketing efforts, leveraging her vast experience to drive brand visibility and amplify NKBA’s impact across the industry. 

Prior to coming to NKBA | KBIS, Heather spent five years as the marketing director at NKBA | KBIS member Perlick Corporation. She was the 2023 Chairperson for the KBIS Exhibitor Committee, which allowed her the opportunity to be involved with the planning and strategy behind the KBIS trade show. She also spent seven years in the public relations industry at agencies representing everything from generator and bath fan manufacturers,  to large metropolitan police departments to the chain grocery industry. Public speaking and journalism gave her her career start, as she spent the first 12 years of her career as a news reporter and anchor for NBC and FOX affiliates throughout the Midwest.

Heather holds a B.A. in journalism from the University of Wisconsin and resides in Milwaukee, Wisconsin.

Nicole joined the NKBA | KBIS in 2013 as an accountant. Throughout her tenure Nicole was promoted to Controller, Director of Finance and Administration , and most recently to Vice President of Finance & Governance. In this role she is responsible for the finance and accounting operations, as well as governance for the Association. As a part of the NKBA | KBIS’ senior leadership team, she plays a key role in development, analysis and execution of the Association’s strategic plan. Prior to joining NKBA | KBIS, Nicole was a senior accountant for a health-care network, overseeing general ledger functions for two hospitals. She holds a BS in Accounting from The University of Scranton.