Report Price: $1995
This NKBA Research Report is included with NKBA Membership. Log in to access the report.
The NKBA fielded a special benchmark survey among members from March 18 to 24 to determine the initial impact of COVID-19 on the residential kitchen and bath industry. The purpose of this research report is to provide an objective assessment of the impact that COVID-19 is having on the U.S. kitchen and bath industry – both at the onset of this health/financial crisis and throughout subsequent phases of recovery. The nearly 1000 respondents included designers, building/construction professionals, manufacturers and those in retail/sales. Responses were divided by segment since the impact and challenges differ by group. The goal was to provide a snapshot of member sentiments on this evolving situation.
Social distancing and financial uncertainty are the primary reasons kitchen and bath retailers are reporting that 44% of their current or upcoming projects are delayed and 16% are cancelled.
Research Objectives
- Assess the initial impact COVID-19 is having on NKBA members’ businesses.
- Establish a benchmark of member sentiment and reaction throughout this worldwide health/financial crisis.
- Determine which factors are currently having the greatest impact on the business operations of NKBA members.
- Identify and share best practices that can provide inspiration to members seeking to manage their businesses through these difficult circumstances.
Topics Covered
- Ratings by Segment on Overall Business Impact
- Top Measures Taken/Considered by Manufacturers
- Key Factors Impacting Manufacturers
- Additional Comments/Concerns by this Segment
- Percent of Designer/Builder Projects Delayed/Cancelled
- Proactive Measures Taken by Designers/Builders
- Key Factors Impacting Designers/Builders
- Additional Business Challenges by this Segment
- Percent of Retailor Projects Delayed/Cancelled
- Proactive Measures Taken by Retailers
- Key Factors and Additional Challenges Impacting Retailers