Luxury Bath Study

Report Price: $1995

This NKBA Research Report is included with NKBA Membership. Log in to access the report.

NKBA’s Luxury Bath qualitative research study is a special report that mirrors last year’s study on luxury kitchens. The report defines the qualities of a luxury bathroom, shares many of the most recent design trends and delves into the roles of brands and technology in bringing these bathrooms to life. The study is replete with tips and strategies from designers who specialize in this space and countless images of the beautiful bathrooms they created. Observations are based on 19 extensive Zoom interviews conducted late last year, 12 with designers and seven with homeowners.

Bathrooms have evolved from spaces of basic functionality to ones of retreat, connection, self-care and refuge.

Key Takeaways

  • Bathrooms have evolved from spaces of basic functionality to ones of retreat, connection, self-care and refuge.
  • Luxury baths include both functional and emotional elements, with the former involving high levels of craftsmanship and customization and the latter focusing on comfort and beauty at every level.
  • Luxury baths must respect the integrity of the house while reflecting the lifestyles and values of its owner.
  • Bathroom technology should be subtle, helping make the room a place of relaxation, not stimulation.

Additional Topics Covered

  • Leveraging what the designer does best.
  • Perspectives on the role of technology.
  • The role of brands in luxury.
  • Luxury matchmaking between designer and client.
  • The value of hindsight.

Already an NKBA Member?

Log in to access the Report

Not an NKBA Member?

Purchase now for $1995

Become an NKBA Member

Get access to all NKBA Research