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Julia Gillespie

Director of Marketing, National Kitchen & Bath Association

She’s new to the NKBA, but Julia Gillespie is no stranger to the marketing and promotion of brands in the design and luxury spaces. Prior to joining the association, Julia served as Vice President of Marketing for the Crypton Companies. She expanded its market base both domestically and abroad through comprehensive integrated campaigns (digital, social, partnership, sponsorship, events, etc.) and by working closely with retailers, distributors, designers and more. These campaigns captured attention, grew the brands and sales exponentially and secured strong brand sentiment.

As the Director of Marketing for the NKBA, Julia and her team are charged with expanding its member base, promoting the amazing programs and benefits the NKBA and KBIS offer and to continue building the brand through multi-channel initiatives.

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Name Calling: How Important Are Brands in Defining the Luxury Bath?

As bathroom design gains equal standing with its kitchen counterpart, the question arises: How important are brands in the luxury bath space? Join us as we explore the role of the brand.