Women in K+B Leadership: Breaking Through the Glass Ceiling with Sherry Qualls

Sherry Qualls, Principal, White Good MARCOM Agency

CEO and owner of White Good, a full service MARCOM agency, has been involved in the marketing, PR and advertising industry for 39 years. Qualls began her career with a Philadelphia agency, then moved to Armstrong World Industries where she spent the next 20 years in various marketing roles supporting the floor covering, acoustical ceilings and furniture businesses. In 1997 she joined the agency White Good, eventually acquiring the shop in 1999. WG, begun in 1981 by Ann White and Bob Good, was, and still is, uniquely positioned to serve only clients in the furnishings, finishes and building products niche.

Over the past 20 years Qualls has advised a number of national and international clients looking to further their position with the design community and make a mark with the media who influence design. Representing brands like the National Kitchen and Bath Association (NKBA), ROHL faucets & Fixtures, Kalamazoo Outdoor Grills, Miele Appliances, Natuzzi Leather Upholstery, the Kitchen & Bath Industry Show (KBIS), Thompson Traders Decorative Copper, Tile of Spain and the CEDIA Expo has given Qualls and WG a wealth of challenges and opportunities to drive brand awareness and preference with important influencers. Qualls and her husband Scott, split their time between Chicago and Lancaster, PA. When not traveling, she can be found sailing, skiing or chasing her Westie, Kingston.