Mary Putman, Vice President, Marketing & Brand, GE Appliances
Mary Putman is the Vice President, Marketing & Brand for GE Appliances and leads the company’s overall marketing strategy and house of brands including Monogram, CAFÉ, GE Profile, GE Appliances, Haier and Hotpoint. She has 20+ years of experience, is a proven marketing leader with big wins throughout her career. Mary is a passionate brand builder, marketer and change agent who always challenges the status qou. Mary strongly advocates for driving Inclusion & Diversity for her team & organization to thrive. Above all else, she believes, ‘in order for people to see YOU, you have to be YOU.’
Mary is responsible for leading the creation and execution of marketing activities including brand, consumer/market insights, industrial design, advertising/marketing communications, merchandising, shows, customer & contract marketing, pricing, promotions & agencies. As GE Appliances VP of Marketing & Brand, Mary leads a talented and diverse team that has helped to drive the past 4 years of double digit growth and gainining 5 share points in the industry. Additionally, she received the 2020 Women’s Trailblazer award from Brandsource for her breakthrough results & leading the way for Women in the Appliance Industry.
Prior to GE Appliances, Mary spent 14 years on Procter & Gamble Beauty and her most recent role with P&G was Global Associate Brand Director – Personal Cleansing with responsibility for the Olay & Safeguard brands. Mary’s tenure included positions of increasing responsibility in brand management and marketing both in the U.S. and globally to include brands such as Herbal Essences, Nice ‘n Easy, Wella Professionals, Secret, Safeguard, Ivory and Olay Cleansing. Prior to P&G, she led email marketing at target.com and was in loyalty marketing.
Mary holds a Bachelor of Science degree in Marketing from Boston College, Carroll School of Management, in Chestnut Hill, MA where she was on the Women’s Division I Tennis Team. She has an MBA from the University of Notre Dame in South Bend, IN. Throughout her career she has lived in London, Switzerland, Minnesota, Los Angeles, Connecticut, Cincinnati and now resides in Louisville, KY with her husband Chris and has two awesome step daughters Sara (Austin, TX) and Rachel (Oxford, OH). Lastly, Mary believes in improving the community where she lives and ensuring there are more opportunities for more to thrive.
