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Geraldine Morrison
Executive Director, Digital Appliances | Dacor
Geraldine Morrison leads the Brand and Product Marketing team for the Dacor brand within Samsung’s Digital Appliances business unit. She is responsible for driving brand’s transformation, and establishing the Dacor as the leading luxury appliance provider in the US market.
Geraldine has spent the last +20 years of her career in key marketing and leadership roles at major global and US organizations, including Philips Electronics, Virgin, Sprint and LIXIL. Her expertise ranges from global brand management and creative campaign development to product management and innovation across multiple target audiences and channels. She values market research as the key to extracting consumer insights that unlock brand growth and business success.
Prior to joining Dacor (Samsung), Geraldine managed DXV, a leading brand of luxury kitchen and bathroom plumbing collections – leading the brand’s turnaround and reinvention.
While she loves working on the luxury appliance category, Geraldine admits she is a much better cook than baker…but she keeps trying! For now, she’s sticking with Ice Box cakes that she makes in her favorite Dacor French Door Refrigerator! Geraldine lives in NJ with her husband, two teenagers and two rescue Labra-Bulls. In her free time, she enjoys crafting, home decorating projects and gardening. She’s also recently take up Pickleball and is working on moving to an Advanced Beginner level.
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Your Future Home Will Be Smarter than You… And Be a Reflection of Your Individualism
Let’s talk about how our homes are getting smarter and more personalized, making us rethink how we not only use the space, but also how we design it. In this session, an expert panel discusses how innovations through technology and design through consumer electronics will revolutionize the home for consumers and designers.