Selling Luxury Course Credit and Designation: .1LU credit hours –IDCEC approved, ASID, NKBA, AIA Course Length: 1 Hour

Course Description:
The United States is without doubt the most important market for luxury goods and service in the world.

Selling Luxury will explore the state of the luxury market in the United States. You will learn about what makes a luxury brand and what type of consumers are buying them and why. This course will expose the luxury market and will provide tips to selling to its consumers.

Learning Objectives:
1. Discover what makes the affluent really buy.
2. Learn how to identify the affluent and how they think.
3. Explore the luxury market and what makes a luxury brand.
4. The 5 triggers you can use to sell to the affluent.