Northern California Chapter

Event

Picture Perfect - Chapter Meeting

Details

When:
April 25, 2024 | 5:30 pm- 8:00 pm

CEUs: 0.1

Where:
All Natural Stone - San Jose Showroom
2504 Seaboard Avenue
San Jose, CA 95131

Join us for a lively and exciting panel discussion with some of the top talents in our industry as we get to hear about one of the most important parts of the project: What do you do after the project is complete? PHOTOGRAPHY! Learn from the experts about PR, Editorial, Styling, Photography and what judges look at for Design Competitions And more.

Cocktails, food, and a tour of the latest All Natural Stone has to offer will start off the evening, then we will promptly begin the program at 6pm.

OUR SPEAKERS:

Alex Abramian, The PR Collaborative

Alexandria Abramian is the founder of The PR Collaborative, an online community for interior designers and photographers who want to get their work featured in the top design publications. After a 20-year career as a magazine editor and writer for publications including Architectural Digest, House Beautiful, Elle Décor, Sunset, The Hollywood Reporter and the Los Angeles Times, Alex wanted to expand access, to the pages of shelter publications to the wider world of design professionals working on their own to get their media placements. Today the PR Collaborative boasts a vibrant community of motivated design professionals as well as a suite of tools and services to help them succeed.

Erika Heet, Interiors Magazine

Erika Heet is the Editor-in-Chief of Interiors Magazine. Prior to Interiors Magazine, Erika has been working in publishing for more than 20 years, including years spent as a senior editor at Architectural Digest and Robb Report. She has written for Architectural Digest, Robb Report, Interiors, Bon Appétit, Sierra Magazine, and The Berkeley Fiction Review. She recently wrote the foreword to New Tropical Classics: Hawaiian Homes by Shay Zak.

Amala Raj, Amala Raj Interiors

For Principal Designer and Founder, Amala Raj Swenson, interior design is a family tradition. She grew up in the industry, as both her parents are suppliers of natural and recycled stone materials, which create unique and beautiful spaces.

Amala recognized the power of design and travelled to pursue her passion at the New York School of Interior Design, where she cultivated her skills in the areas of textiles, colors, drafting, and environmental movement. Servicing client's in San Diego County, Los Angeles County, and The Silicon Valley, her work has been featured in publications such as Forbes, Architectural Digest, Apartment Therapy, MyDomaine, San Diego Home and Gardens, San Diego Union Tribune and more.

In addition to her design work, Amala has been design competition judge for the NKBA British Columbia Chapter and a judge for the NKBA Northern California Chapter prior to adding Silicon Valley to her service area.

Christopher Stark, Christopher Stark Photography

Christopher Stark is an interiors and fine art photographer based in San Francisco, California. His work has appeared in Architectural Digest, Elle Decor, House Beautiful, Luxe, The New York Times, AD Mexico, AD Middle East, San Francisco Magazine, Arquitectura y Diseño, and other publications.

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