Erika Saucedo’s story begins in Zacatecas, Mexico, a place rich in history, architecture, and the arts. Growing up in a family of musicians, writers, and artists, creativity was part of everyday life and left a lasting imprint on how she sees the world. As the eldest of four, Erika learned early how to lead and adapt. Her father, who worked for the Department of Agriculture in water resources, and as a waiter while pursuing marathon running, instilled in her a simple mindset: “No matter where life takes you, strive to be the best at what you do. ”It is advice she still lives by.. An Unexpected Path Erika’s academic background began far from the design world. She earned a degree in Clinical Psychology with training in forensics from the Autonomous University of Zacatecas. Still, her interests were wide-ranging. She was active in sports, theater, and dance, and drawn to both psychology and language. Her first job at 13, working at Blockbuster, sparked a love of storytelling through film. That early curiosity about people and human connections continues to shape how she engages with others today. “No matter where life takes you, strive to be the best at what you do.” Learning Through Experience Before entering the luxury appliance sector, Erika built a diverse career. She managed a restaurant and co-founded a mobile bartending business in California, then moved into sales roles with Miele and Dyson in New York. Each role sharpened her skills at reading people and responding to their needs.Her interest in design developed over time, influenced by exposure to shows like Property Brothers and architecture and design videos. What began as inspiration quickly became a clear direction. | 
