Damiano Saracino, Director of Business Development and Lighting Innovation Specialist at Richelieu, gave a wealth of information during his CEU class - The Power of Light on Health and Wellness. With slides, video clips and his energetic style, Damiano talked about the Electromagnetic Spectrum, Light Temperature / Kelvin Chart, Blue Llight (mimics midday sunlight), Warm Light, CRI (Color rendering index), Circadian Rhythms, types of circuits and more. He noted how different color temperatures can create various moods, from warm and inviting to bright and energetic, influencing how people interact with and perceive the environment. Examples of retail, office and senior home settings drove the points home. He also urged designers to take advantage of the Richelieu lighting layout service and to FEEL the MOVEMENT, citing and showing the NEXT (Sequential) and WAVE (progressive lighting) introductions.

“Light every job.” This is what Richie DeMarco, who leads the U.S. Closet Market for Richelieu Hardware, told NKBA Manhattan members at an educational networking event hosted at the Woodside, NY Richelieu showroom. He explained that personalization is key when it comes to closet design. “It’s not about bigger, it’s about smarter. It’s about personalization, when people get that ‘wow’ factor and bring their friends into their closet.” A pro at sales, Richie ended his talk with this takeaway––

Three Things You Can Do Tomorrow

1 Show lighting in every design, Make it the standard - not the upgrade.

2 Use Good / Better / Best, Give clients the power to choose value. 

3 Sell One Additional Accessory or Upgrade.