NKBA Virtual Pit Stop Tours
An interactive, holiday-themed social media campaign designed to foster collaboration and community among local small businesses, while providing sponsors with valuable exposure and engagement opportunities.

Sponsors share holiday-themed posts in a linked thread starting December 5, creating a virtual journey that showcases their products, services, and businesses. The campaign concludes with a celebratory networking event on December 13, 2024, at Pins Mechanical Company in Indianapolis, featuring a Holiday Prize Raffle for the most engaged participants and top-performing posts.

Interested in growing your business in Indiana and growing your online presence?

1. You must be an NKBA Member

2. To be included on the social media chain, you become a sponsor of the  "virtual pit stops" providing a $100 flat fee to support the holiday finale. 

3. You share a social post with a holiday clue on your social pages using a template and tag the next sponsor.  

To be included in the Virtual Pit Stop Tours, participants must become sponsors for a flat fee of $100.

What’s Included:

• Inclusion in the Virtual Thread: Your business will be featured in the campaign’s interactive social media chain, with a custom clue linking to your business.
• Social Media Exposure: Promote your business, products, or services to a highly engaged local audience.
• Logo Placement: Your logo will be featured in all promotional materials, including campaign graphics and emails.
• Gift Card Participation: Sponsors can opt to provide $5 digital gift cards or other small incentives to participants who engage with their post.
• Holiday Prize Raffle: Businesses with the highest engagement (likes, comments, and shares) on their posts will be entered into a raffle to win exciting prizes at the NKBA Holiday Event on December 13.
• Networking Opportunity: Be recognized as a community supporter at the finale event on December 13.

How It Works

1. Sign Up: Register as a sponsor and pay the $100 fee by November 25, 2024. – YOU ARE HERE!
2. Create Your Post: Submit your content, including a holiday-themed clue, product/service highlight, and a call-to-action. – See example below.
3. Engage on Social Media: Share your post on your assigned date, tagging NKBA and the next sponsor in the chain. – TBD
4. Reward Engagement:
   • Participants who engage with your post (e.g., like, follow, comment) will be eligible for incentives that are optional and provided by you (gift cards, chocolates, branded items, holiday treats, etc.).
   • The businesses with the highest engagement will automatically qualify for the Holiday Prize Raffle.

Event Timeline

Cocktail Networking Event Details

Date: December 13, 2024
Time: 6:00 PM
Location: Pins Mechanical Company, Indianapolis

Celebrate the success of the Virtual Pit Stop Tours with an evening of cocktails, duckpin bowling, and networking! Sponsors will be recognized, and businesses with the most engaging posts will be entered into the Holiday Prize Raffle for exclusive prizes.

How to Become a Sponsor

1. Register Online: Complete the sponsorship form at NKBAIndiana.org (3rd Party tab/Events). – 
2. Submit Payment: Pay the $100 sponsor fee through our secure online payment system.
3. Submit Content: Provide your social media handles, logo, and post details, including your clue and call-to-action to nkbaindiana@gmail.com by 11/26 at 11:59 pm EST

Contact Information

For more information or to secure your sponsorship, please contact:
Elle H-Millard, CKD
Communications Chair
nkbaindiana@gmail.com
570-441-5488

Example of social post:

🎄 Welcome to the XperienceLLC Virtual Pit Stop! 🎄
We’re excited to be part of the NKBA Virtual Pit Stop Tours! Discover our latest products, services, and holiday offerings while supporting local businesses.

💡 Your Next Clue:
Find a place where kitchens shine bright,
Their designs make every home feel right.
Tag the business that leads the way,
With cabinets and counters on display!

@ProSourceIndy

Like, follow, and comment on this post, then email elle@XperienceLLC.com with the subject line “NKBA Pit Stop Clue Found”.  In-person visits to the showroom may earn you a special reward. (Must be picked up prior to 12/13/24)