Today’s economy requires you to be flexible, responsive, curious, and proactive (not reactive) in order to stay relevant to your ideal clients. In this fast-paced marketing environment, it’s easy to feel overwhelmed, overloaded and ultimately stuck in an old pattern. You may have burned out or lost motivation in the current chaos of unrealistic deadlines, constantly changing technology, and demanding customers.

Before you can implement an effective sales and marketing campaign, you must first identify, reclaim, and redefine your inspiration for your business. By taking a big-picture approach, you will develop an inspired and well-defined 4-word business plan that will drive, clarify, and guide all your business goals and decisions.

• Identify & transform your most difficult clients into your best teachers.
• Learn & apply 3 steps to effective mission statements/taglines and why many fail.
• Rediscover core values & passion for the industry.
• Practice the role of intuition on first impressions to identify business values, take risks & rebrand successfully.
• Develop an inspired, well-defined 4-word business plan (yes, only 4 words!).