The NKBA’s January webinar series will focus on sales and marketing. By Loren Kessell
Maintaining a business involves creating and executing an effective marketing plan. This month’s webinar series, sponsored by Hettich, will focus on ways to leverage your business and tactics to use that will improve your sales, business structure and more. January will also feature two bonus, unsponsored webinars centered around making your business stand out and improving an online marketing presence.
Each month, NKBA offers free 60-minute webinars, each featuring a presentation by a specific subject matter expert, delivered via a virtual platform. The sessions offer certified participants 0.1 CEU per event — it’s an easy way for designers to collect the CEUs needed to maintain NKBA certification. Participants must engage in 80 percent of the live sessions to receive CEU credit; registration closes two hours prior to start times. All webinars begin at 12 noon, Eastern Time. Here is the full list:
Webinars Sponsored by Hettich
“Presenting and Selling Your Work to Build Value and Increase Sales”
It’s rare for kitchen and bath designers to acquire both design and sales skills. Duane Becker, Owner of SaPré Training, will discuss ways you can sell your work, how to better communicate with your client and ways to present your work while showing its value on Tuesday, January 11. Register now.
“Overcoming the Chaos of Marketplace Uncertainty and Constraints”
Most kitchen and bath business owners default to reactionary behaviors because of previous experience. On Thursday, January 13, Fred Reikowsky, Principal of Legacy Business Leaders, will discuss ways to broaden your sphere of marketplace impact and become a trusted brand, build a culture of sustainable productivity and leverage your competitive advantage. Register now.
“How to Set Up a Flat-Fee Design Company and Make Sales Soooo Easy!”
For some businesses, a flat-fee pricing structure alleviates the stress of billing hours. Rebecca West, CEO of Seriously Happy Homes, will review the pros and cons of a flat-fee pricing structure, identify the systems that need to be in place to make it work and offer ways to evaluate if this could be a solution for your company on Wednesday, January 19. Register now.
“Bridging the Sales & Marketing Gap – Creating Alignment to Drive Growth”
Sometimes sales and marketing teams are misaligned. On Thursday, January 20, Steve Kleber, Founder & President of Kleber & Associates, will explain how to build teams that work together and are aligned. Register now.
Bonus Webinars
“Simple Techniques to Do Now, That Will Set You Above the Rest”
Staying current is important for businesses, but other factors are often overlooked. Jan Neiges, CMKBD, President of Jan Neiges Design will discuss ways to elevate your business and stand out in the crowd, improving your selling skills and more on Tuesday, January 25. Register now.
“Getting Your Online Marketing Right in 2022”
With a new year approaching it’s important to have a strong marketing strategy. Brandon Schmidt, Director of Digital Strategy for YDOP, will explain how to adapt your online marketing based on recent shifts in consumer behavior, update your Google listing and website to target more qualified customers and create a marketing plan that generates better leads on Thursday, January 27. Register now.
