January’s webinar series, sponsored by Hettich, focuses on business skills and strategies.
By Dianne M. Pogoda
New Year, new plan. NKBA’s January series of free webinars offers advice and strategic thinking for successfully running a small business or adapting to current market conditions.
January’s series is generously sponsored by Hettich, maker of fittings like drawer-box systems, slides, hinges, sliding and folding door systems and more.
Each month, NKBA offers free 60-minute webinars, each featuring a presentation by a specific subject matter expert, delivered via a virtual platform. The sessions offer certified participants 0.1 CEU per event — it’s an easy way for designers to collect the CEUs needed to maintain NKBA certification. Participants must engage in 80 percent of the live sessions to receive CEU credit; registration closes two hours prior to start times. In addition, the viewing of recordings will now earn .1 CEU and can be found here https://kb.nkba.org/webinars/ under “Past Webinars”. All webinars begin at 12 noon, Eastern Time. Visit www.nkba.org to register.
Starting the New Year on Jan. 6, Jim Nowakowski, president and owner of Interline Group, presents “How to Target and Hit the Right Customers (COVID-19 Edition).” This webinar is specifically designed to educate executives and business owners with proven tactics and how they must be reshaped to succeed when dealing with a virus-infected economy. It will help executives to find and nurture new customers, and to understand new consumer behaviors in a changed world. Attendees will learn to identify how information is created, consumed and distributed in this disruptive environment, how to glean knowledge from existing data and allocate time to increase sales through the creation of relevant content, and ultimately build an effective strategy to increase business.
To register for this session, click here.
Next up, on Jan. 13, learn the “10 Essential Questions to Ask on EVERY Initial Design Consult,” with Rebecca West, CEO of Seriously Happy Homes. By using these 10 essential questions, this webinar will improve the chances of being hired. West and her team have used this approach to maintain a 70% sales percentage over 13 years in business, without ever being pushy or sales-y. She will explain why these questions are important, how they elevate professionalism, and how to avoid giving design expertise away for free.
To register for this session, click here.
On Jan. 26, Duane Becker, owner of SaPre Training, will talk about “Disabling the Fear Factor: How to Communicate with your Client and Build Trust.” Consumer fear is one of the biggest roadblocks to closing a sale or a contract on a project. Becker maintains that communication is the key to building trust and disabling the fear. This session will review best practices of effective communication with clients, building trust, creating a welcoming atmosphere for customers and how to guide and control the transaction.
To register for this session, click here.
Finally, on Jan. 28, learn about “Leading Through Chaos: Surviving and Thriving in Turbulent Times,” with Fred Reikowsky, principal of Legacy Business Leaders. The changing times have mandated changes in the way businesses operate to stay relevant and profitable. In this webinar, Reikowsky will identify the most common barriers leaders face, and offer solutions to provide a clear way forward, regardless of obstacles along the way.
This session will help attendees establish a solid foundation for effective leadership and create a culture of accountability, develop a systematic approach to problem solving, and gain insight into why and how to invest in assets and how to use them to enhance profits.
To register for this session, click here.
