Matt Jones shares thoughts on business and events in a post-COVID-19 world.
In an interview with Exhibitor, a trade show magazine and media site focused on best practices in trade shows and events, Matt Jones, marketing experience and design manager for GE Appliances, discusses the current environment, working from home and with his team remotely, and what the future might hold for trade events.
Asked about how the absence of trade shows and live events has impacted GE’s perception of their value, he said, “If anything, we expect that our events and return on investment will be stronger in the future, as those who attend shows will have specific reasons to be there.”
To read the full interview, click here.
