There’s Nothing Like the Real Thing

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Designing a new kitchen starts in the showroom. Sub-Zero, Wolf and Cove has some suggestions.

For avid cooks, seasoned hosts and busy families alike, the kitchen is the center of daily life and a place where both beauty and function are more important than ever. On the other hand, kitchens can be the most expensive and complicated room to renovate in a home — so where do you start?

Whether you’re planning a total kitchen remodel, new home construction, or just in need of a little design inspiration, Sub-Zero, Wolf and Cove has you covered at over 30 showrooms nationwide.

There are a lot of decisions that go into a kitchen project, and it can be overwhelming to visualize and make material selections with confidence. A visit to the showroom provides everything you need to start, from design inspiration to expert guidance and tools that make the job as easy as possible.

Design Inspiration — In Person

While the internet is a wonderful resource for the brainstorming phase of your client’s next kitchen project, there’s nothing like seeing the real thing in person. When you step foot in the showroom, you will be greeted by multiple kitchen vignettes showcasing the full spectrum of design styles and appliance sizes, from contemporary to traditional to transitional. Each kitchen is staged to feel as if you are walking into an actual home.

This is not an ordinary shopping trip. Instead, it is an immersive experience to help you realize the possibilities of your client’s future kitchen. In a no-pressure environment, you can explore what your vision for the space might look and feel like.

Expert Advice to Guide Clients

At the showroom, you will be paired with a dedicated consultant to help you through every phase of the project — from gathering initial inspiration to ensuring your clients get the most out of your carefully selected appliances once they are home.

A consultant will help spark conversation about your clients’ needs to help you identify materials and products that best fit the goals of the kitchen design. Below is a list of questions to ask your clients to better understand how they use their kitchen and what they require on a daily basis:

What type of food storage in your refrigerator is most important to you? Would you prefer a side-by-side model or a bottom freezer?
Which type of range is better suited for the household — gas, electric or induction? Do you have more cooking or baking needs?
Do you need extra features to help entertain guests? Ice maker or warming drawer?
Are there any specific features you are looking for? Self-clean mode or steam mode?

Once you nail down your client’s needs, the consultant will help you find the price range and style that best fits your unique project.

Innovative Tools Make the Job Easier

Sub-Zero, Wolf and Cove’s online tool, Reveal, allows you to quickly and accurately access specifications for all appliances in one place. You can create multiple design configurations to see what different products would look like in the space based on the measurements of the room. Start by selecting all the products you want in your project, then group, configure and arrange products to your liking. When finished, you can simply download or share your selections and pairings with other professionals with whom you are collaborating on the project.

Test Drive Appliances

Experience how the appliances will look — and perform. You wouldn’t purchase a car, boat or home without seeing it first. It’s the same with kitchen appliances. The showroom provides hands-on experience opening oven doors, lifting range-top grates, peeking inside refrigerators.

Several of the kitchen displays are fully functional, and you’ll even have access to live chef-led demonstrations which provide the opportunity to ask questions of the experts who use the appliances every day.