K&B Building Trends
Sponsored by
Homeowner Perspective: What’s Trending in Kitchen and Bath Design
Presented by:
Liza Hausman, Vice President of Industry Marketing, Houzz
CEUs: .1
What You Will Learn
Kitchens and bathrooms are not only the most popular rooms to renovate, but they also consistently command the highest spend, according to recent data from Houzz. Join Liza Hausman, Houzz vice president of Industry Marketing, as she presents in-depth analysis of kitchen and bath remodeling data gathered from the Houzz community of more than 65 million homeowners and home design enthusiasts.
From the most in-demand styles and features to trending products and materials, get on the ground insights direct from homeowners who recently completed projects. Beyond design elements, Liza will uncover the biggest challenges facing homeowners during their renovations so you can anticipate and deliver the best customer experience, increase referrals, and win more business.
During this session, you will:
- Discover what homeowners want in kitchen and bath design.
- Prepare your teams to anticipate challenges and support customers’ needs throughout the renovation and design process.
- Incorporate insights into your client interactions to improve customer experience, increase referrals and win more business.
Featured Presenter
Liza Hausman – Vice President of Industry Marketing – Houzz
Liza Hausman is Vice President of Industry Marketing at Houzz, an innovative residential building and design platform and community, including the all-in-one software solution for industry professionals, Houzz Pro. Houzz has transformed the process of home remodeling and design by applying mobile, visual and business management tools that are driving design in today’s digital age and helping the trade community win projects, collaborate with clients and teams, and run their businesses efficiently and profitably.
Ms. Hausman is a frequent speaker at events across the country, from High Point Market to IBS/KBIS to the AIA annual convention. In her role at Houzz, Ms. Hausman is focused exclusively on the trade community, from architects, interior designers, and luxury builders to brands and manufacturers. Ms. Hausman has experience spanning advertising, consulting, marketing and social strategy for Fortune 500 brands and a host of innovative startups and shares her expertise on topics ranging from brand-building to the economic and structural trends that are changing the home design and construction industries.
Liza graduated from the University of California at Berkeley and earned her MBA from Northwestern’s Kellogg School of Management. During her many years at Houzz, she’s brought in architects as well as interior and landscape designers to create a special home for herself and her husband, two children and dog Suki in Palo Alto, California.
Webinar Sponsor
Geberit
The globally operating Geberit Group is a European leader in the field of sanitary products. Geberit operates with a strong local presence in most European countries, providing unique added value when it comes to sanitary technology. The production network encompasses 29 production facilities. The Group is headquartered in Rapperswil-Jona, Switzerland.
In North America, Geberit provides concealed systems for wall-hung toilets and fixtures. Geberit systems improve the look of any bathroom by hiding unsightly plumbing hardware. Replacing a standard toilet with the Geberit system results in more usable space, improved hygiene, and better accessibility. The unique dual-flush valve saves water and is practically maintenance-free. Geberit also offers cable-controlled bath waste and overflows in a variety of designer finishes. Critical working parts are outside the waterway, ensuring years of trouble-free operation.
With around 12,000 employees in around 50 countries, Geberit generated sales of CHF 3.1 billion in 2019. The Geberit shares are listed on the SIX Swiss Exchange and have been included in the SMI (Swiss Market Index) since 2012.