Sustainable Design
Sponsored by
Decarbonization: What Is It and Why Is It Important?
Presented by:
Sara Gutterman, CEO, Green Builder Media, LLC
CEUs: .1
What You Will Learn
This webinar will explore how the transition to the Decarbonization Economy will free us of carbon emissions and yield some of the largest capital gains that humanity has ever seen.
Creating a net-zero carbon economy is no longer out of reach or expensive. Massive innovation in the Internet of Things (IoT), artificial intelligence, renewable energy, and other enabling technologies have set us on a trajectory to achieve full-scale decarbonization.
Electrified homes, buildings, and vehicles will soon become mini-microgrids and virtual power plants, offering enhanced resiliency and stability, now paramount as natural disasters like wildfires and superstorms take out grid infrastructure with increasing frequency.
Carbon reduction technology is now capable of capturing and embedding large amounts of carbon into all of the products around us, decreasing harmful emissions and reducing our collective environmental footprint.
Swelling consumer demand is making the Decarbonization Economy virtually inevitable: with 77 percent of millennials willing to pay more for environmentally sustainable products and Gen-Zs quickly becoming the most ardently active and passionately vocal generation, there is no doubt where the future is headed.
Fortunately, sustainability has become a moral imperative in the business sector, driving strategic development, innovation, and sales decisions. To our collective benefit, decarbonization has become the most cost-effective way for businesses to mitigate risk, enhance resiliency, and broaden their public appeal.
During this session, you will:
- Discover essential steps to creating a net zero carbon economy and built environment.
- Recognize key products, systems, and technologies that can reduce the embodied carbon of homes and buildings.
- Explore market dynamics, including consumer preferences, expectations, and purchase drivers that are driving the transition to decarbonization.
Featured Presenter
Sara Gutterman
CEO – Green Builder Media, LLC
As Co-Founder and CEO of Green Builder Media, North America’s leading media company focused on sustainable living, Sara has established a reputation as a visionary thought leader and passionate advocate for sustainability. She works closely with a diverse group of stakeholders in the building industry to develop impactful, long-term green strategies that are simultaneously sustainable and profitable.
A former venture capitalist, she has participated in a portion of the life cycle (from funding to exit) of over 20 companies. She graduated from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado. She lives in Lake City, Colorado with her husband, where she is an avid long-distance runner, snowboarder, and CrossFit trainer. Sara runs the Rural Segment for Energize Colorado and served as a County Commissioner.
Webinar Sponsor
Hettich
We create the perfect combination of intelligent technology, functionality, and design. It is with this claim that we develop and produce a variety of fittings for all sorts of different functions; including drawer box systems, slides, hinges as well as sliding and folding door systems. Because good furniture needs good solutions – for the home, working world and quality of life. Every day, over 6,700 members of staff take up the challenge of developing intelligent technology for furniture. The home of the family-owned business is in Kirchlengern, Germany.