Color + Design
Sponsored by
Color Theory and Its Applications
Presented by:
Feras Irikat, Creative Director, Lunada Bay Tile
CEUs: .1
What You Will Learn
Color is like a language, for it’s one of our most basic means of communication. To achieve the best results in use of color, it must be understood as well as experienced. In this presentation, participants will be introduced to the basic dynamics of color, it’s principles, fundamentals, psychology, and applications.
Feras Irikat, Director of Design and Marketing for Lunada Bay Tile, will examine the impact of visual system, light, and texture on color in the design environment. Feras will lead a presentation outlining the basics of color theory and psychology followed by an engaging discussion of how to decode colors down to its original DNA.
During this session, you will:
- Discover the theory and science of color.
- Explore how we actually see color.
- Examine the illusion of color vs. the reality of color.
Featured Presenter
Feras Irikat – Creative Director – Lunada Bay Tile
Feras Irikat is a designer with a modern vision, a global perspective, and the confidence to take an unexpected path. Both a trailblazer and a tastemaker, Feras’ style is informed by art, architecture, and travel, and he interprets these cues for today’s lifestyle through the innovative use of color, texture, and technology.
Feras received his bachelor’s degree in interior design and his master’s degree in family and consumer sciences from San Francisco State University. He also completed advanced graduate work and research in color theory and color psychology.
As a celebrated educator of color theory, applications, and color psychology, Feras taught at San Francisco State University, UC Santa Cruz Extension and West Valley College.
Feras is a frequent guest speaker at design conferences, captivating audiences with his engaging candor and fresh approach to design. He shares his extensive knowledge about design, color theory and trends forecasting with architects and designers at seminars and showrooms around the world.
Regarded as an innovator in the design industry for his unusual approach to color and creative direction, Feras has partnered with a variety of companies for more than 18 years to produce furniture, textiles, and tile collections. He is a multi-dimensional marketing and branding professional with a talent to build strong teams and brand visibility in a variety of markets. Today he brings his entrepreneurial talent to his position as director of design and marketing for Lunada Bay Tile, a leader in the design and production of artisan tiles.
Webinar Sponsor
Formica
Formica Group is a leading provider of branded, designed surfacing solutions for commercial and residential customers worldwide. As the world’s largest manufacturer of High Pressure Laminate (HPL), our international network of design, manufacturing, distribution and sales operations maintains the recognition of Formica® as a global brand.
The heritage and brand reputation of the Formica Group of companies has been founded on quality, service, and innovative product lines. We have developed an unrivaled expertise that ensures products meet the needs of their applications — as well as market demands.
In addition, we provide our homeowner customers with the surfacing materials they need, whether it’s laminate countertops for a kitchen renovation, a vanity top for a bathroom remodel, DIY cabinet refacing, or countless other projects. In 2019, Formica Group was acquired by Broadview Holding, a Netherlands-based industrial holding with a significant presence in material technology and energy. Broadview Holding also owns Trespa (the global leader in exterior HPL cladding), Arpa (well known for its innovative Fenix product line), and Westag (manufacturer of doors, elements, and surfaces with a significant footprint in Germany). With the acquisition of Formica Group, Broadview and Formica Group strengthened their position as global leaders in surface materials.
Formica Group is a global group of companies consisting of Formica Canada, Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica (Asia) Ltd., and Homapal GmbH, among others.
