NKBA Bathroom Technology Awareness and Usage Report 2019

Report Price: $1995

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NKBA’s Bathroom Technology Study surveyed 206 NKBA designers, 47 technology integrators and 301 consumers who are in the process of planning a bathroom remodel.  The purpose of the research was to understand why there is a significant gap between the bathroom technology that is available and the technology that consumers currently have in their master bathrooms, and to identify measures that can be taken to close the gap.

Through this study, the National Kitchen & Bath Association will provide designers with intelligence regarding future homeowner needs/desires, as well as readiness of their peers to fulfill these needs and inform the media about points of interest regarding their target audiences

In addition to determining how knowledgeable designers are about bathroom tech solutions, this research reveals the percentage of designers who are currently recommending bathroom technology to their clients as well as the percentage who are actually integrating technology in their bathroom designs.  This survey also identifies the role that integrators are currently playing in integrating technology into remodeled bathrooms.

In addition to alerting manufacturers about their credibility in this space, the report will identify education/training opportunities for designers and homeowners. It will also assist retailers with directions on how they should integrate designer training/recommendations with product offerings, as well as giving guidance to the NKBA and CEDIA on future education/training needs and opportunities.

In terms of consumers, this study measures how knowledgeable homeowners are about bathroom technology and how interested they are in having a technology-friendly bathroom.  In addition to profiling the consumers who are most likely to integrate technology in their bathrooms, this research also identifies the barriers preventing all consumers from integrating more technology into their remodeled bathrooms.

Discover the benefits and barriers you will face while integrating more technology into the bathroom and the future needs and desires of the homeowner while remodeling.

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