Independent Kitchen & Bath Showrooms Report PLUS Ranking of Kitchen & Bath Showroom Market Conditions
Report Price: $1995
This NKBA Research Report is included with NKBA Membership. Log in to access the report.
Independent kitchen and bath showrooms are a key NKBA member segment. This research report looks at the role independent showrooms play in the industry, explores the relationships they have with designers and consumers, examines their current financial health, and identifies the biggest challenges they are facing and the solutions that are bringing them the greatest success.
“Homeowners generate more than three times the revenue of any other segment of showroom customers.”
Key Takeaways
- Independent showrooms are integral in K&B’s new builds and remodeling, including DIY and designer-involved projects.
- Seven in 10 homeowners start their K&B remodeling project by consulting with a designer, builder/contractor or a showroom/store.
- Showrooms are turning to technology to improve their customers’ shopping experience as well as their own operating efficiencies.
- Since most homeowners significantly upgrade the products they purchase after visiting a showroom, it is estimated that showrooms are responsible for adding 31% more to the cost of products purchased for a full-scale kitchen or bath remodeling project.
- More than 40% of homeowners were referred to a showroom by an industry professional, 25% found the showroom by doing their own research, and 17% were referred by family/friends.
Additional Topics Covered
- Typical showroom customers
- Current showroom performance measures
- How designers use showrooms
- How designers see showrooms evolving in the years to come
- The role that showrooms play in consumers’ remodeling process
- The role of technology in showrooms
- Most common showroom changes – last two years and next two years