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The National Kitchen & Bath Association (NKBA) has released its mid-year Kitchen & Bath Market Outlook Update report, which serves as a mid-year current forecasting report for 2025. This comprehensive report includes an estimate of the current size of the Kitchen & Bath (K&B) market in U.S. dollars, projections for the K&B market in 2025 based on updated data and insights from the first half of the year, and an in-depth analysis of how various economic and housing market trends are influencing the kitchen and bath industry.
The research for this report was conducted by John Burns Research and Consulting (JBREC) in collaboration with NKBA. The analysis is based on data from various government and industry sources, as well as JBREC’s internal forecasting models.
The baseline forecast anticipated a modest uptick in residential kitchen and bath spending, with expectations that the market would hold steady or grow slightly in 2025, reaching $236 billion. However, following a rocky first half of the year, that outlook has shifted downward. U.S. K&B revenue—encompassing both materials and labor—is now projected to decline by 1.7%, bringing the 2025 total to $228 billion.
U.S. K&B revenue—encompassing both materials and labor—is now projected to decline by 1.7%, bringing the 2025 total to $228 billion.
Key Takeaways
- Market Contraction: Residential K&B spending is now projected to decline 1.7% in 2025, with contractions expected in both remodeling and new construction segments.
- Segment Performance: Pro-led renovations are forecast to grow modestly (2.0%), while DIY projects are expected to decline (2.2%).
- Multifamily Headwinds: An oversupply of multifamily units—driven by completions outpacing household formations—is dampening demand in that segment.
- Consumer Hesitancy: Economic uncertainty remains a key barrier to growth, affecting project activity across all income levels.
