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Tricia Zach

Head of Research, National Kitchen & Bath Association 

After working for years conducting research in the financial services industry, Tricia sets the strategic direction for NKBA’s research initiatives and manages the design, implementation, reporting and promotion of the Association’s custom research studies.

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The Importance of Health and Sustainability to the Emerging Luxury Home Buyer

Learn how world events in addition to home/lifestyle trends and customer preferences are creating a “perfect storm” of factors that are establishing the kitchen as the new intersection of personal and planetary health in the American home. Discover how designers and others are taking advantage of this key shift.