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These CEU sessions cover brand building, managing prospect expectations and more at KBIS 2024

By Elisa Fernández-Arias

NKBA | KBIS’s Voices from the Industry (VFTI) conference, presented by Title Sponsor Floor & Decor and Gold Sponsor Bed Bath and Beyond Trade, provides attendees with an invaluable opportunity for professional development and career growth with its over 75 sessions across six learning tracks. The CEU sessions will be held in the North Hall at the Las Vegas Convention Center (LVCC) during KBIS 2024 from February 27 – 29, 2024. 

Get more details and register here for VFTI at KBIS 2024> 

The Marketing track at VFTI features the following engaging and interactive sessions:

Brand New! Building Your Best Brand

A powerful branding strategy is key to attracting and retaining customers. In this session presented by Joseph DeCasperis, Owner, Joseph DeCasperis Design, you’ll learn how to elevate your clients’ brand experience and get a crash course in marketing, customer service and branding resources.

When: Tuesday, February 27, 9 am to 10 am
Where: LVCC, N260
Ability Level: Beginner

1.5 HOUR WORKSHOP: Say Cheese! Creating Content People Love to Watch & Share

More than your average VFTI session, this 1.5-hour workshop presented by Megan McIntyre, Creative Director, The Marketing Corner is an opportunity for K&B designers to create and share photos and short videos that represent their designs so they can engage with potential clients, build brand awareness and gain exposure. Discover leading editing tools, how to post videos to your website, how to make content go viral and more.

When: Tuesday, February 27, 12:30 pm to 2 pm
Where: LVCC, N260
Ability Level: Intermediate

2 HOUR WORKSHOP: Master Your Marketing – A Blueprint for Success for Design and Remodeling Companies

If you’re a designer or remodeler looking for a way to completely revolutionize your marketing efforts so you can finally feel like you understand which clients you want to attract, how to make your business stand out, and how you can finally attract your ideal client, this session is for you. Learn what you need to know and walk away with a customized marketing blueprint by taking this session presented by Jason Lockhart, CEO, Kitchen & Bath Marketing Solutions.

When: Tuesday, February 27, 2:45 pm – 4:45 pm
Where: LVCC, N260
Ability Level: Beginner / Intermediate

Architectural Photography Creates Magazine-Worthy Photos

If you want quality photographs that look professional, capture the details of your designs and show off your skills in picture form, working with an Architectural Photographer is key. Learn about how to best photograph interiors and exteriors and the benefits of working with a photographer who specializes in this type of photography from Adam Gibson, CMKBD, Architectural Photographer, Adam Gibson Design, LLC.

When: Wednesday, February 28, 10:45 am to 11:45 am
Where: LVCC, N264
Ability Level: Beginner

Lights, Camera, Design: The Power of Visual Storytelling for Effective Design Marketing

When used the right way, photography and videography can be powerful in marketing — showcasing the aesthetics of your designs, creating a visual story, engaging target audiences and enhancing brand presence. Empower your brand’s and company’s potential by attending this session presented by Anton Benedikt, Founder/Lead Photographer & Filmmaker, AB Photo & Video.

When: Wednesday, February 28, 12:30 pm to 1:30 pm
Where: LVCC, N262
Ability Level: Beginner

Developing a Marketing Strategy for New Leads and Customer Retention 

If you run a small- to mid-sized business, it’s essential for you to understand your customers and make sure that their experience with your business, online and in-person, is positive. In this session presented by Anthony Milia, Owner, Milia Marketing, you will learn how to create a marketing strategy to attract new customers and get repeat business.

When: Wednesday, February 28, 2:15 pm to 3:15 pm
Where: LVCC, N264
Ability Level: Intermediate

Managing Expectations of Your Next Prospect

When thinking about future prospects, it’s easy to feel a lot of pressure to meet their expectations — when, really, the ideal client would be the right match for your pricing and availability. Take the pressure off by taking this session presented by Brian Javeline, President, MyOnlineToolBox, who will go into the marketing strategies you can use to be clear about your prices and attract more quality leads.

When: Wednesday, February 28, 2:15 pm to 3:15 pm
Where: LVCC, N262
Ability Level: Beginner

Stand Out in the Market With Your Custom Cabinet Lines

Sometimes, clients unfortunately have negative preconceptions about manufactured cabinets. But cabinet dealers know there’s a lot of information they’re missing, and that there’s great variety in available cabinetry. In this session presented by Jessica Curry, CKD, Owner and Designer, Interiors by J. Curry LLC, learn how to demonstrate to clients the benefits of working with you and that there’s value in working with the cabinet companies you have relationships with.

When: Thursday, February 29, 12 am to 12 pm (All-Day)
Where: N/A, On-Demand Session
Ability Level: Intermediate

5 Money-Making Secrets of Social Media

In this session, Liza Hausman, Vice President of Industry Marketing, Houzz will speak with Danny Wang, Principal Designer, Danny Wang Design, about how to build a large following on social media and benefit financially as a result. Wang, who has over 2 million followers on Instagram alone, will share social media tactics and strategies, useful technology and more to help you make money from your social marketing efforts.

When: Thursday, February 29, 9:15 am to 10:15 am
Where: LVCC, N262
Ability Level: Intermediate

Don’t wait! Purchase a full conference registration and receive the Expo pass plus all on-site VFTI presentations with unlimited access to on-demand sessions through 2024. Get more details and register here for VFTI at KBIS!