The National Kitchen & Bath Association (NKBA), representing nearly 50,000 North American kitchen and bath industry professionals and the owners of the Kitchen & Bath Industry Show (KBIS), is pleased to announce its strategic partnership with SICAM — the Salone Internazionale Components, Accessories and Semi-Finished Products. The intention of the partnership is connection: the North American kitchen and bath market with attendees and exhibitors at SICAM exhibitions and events, as well as to connect SICAM with attendees and exhibitors annually at KBIS.
Italy-based SICAM produces the international exhibition of components and parts for the furniture industry including for kitchen and bath collections targeted to residential markets. The 2023 show, slated for Oct.17-20, will be held at the fairgrounds in Pordenone, about an hour northeast of Venice, in one of Italy’s predominant manufacturing regions for the furniture manufacturing sector.
The NKBA has been invited to exhibit at the expo, which attracts about 500 exhibitors and draws some 20,000 attendees from all over Europe and Asia, with an information kiosk where details about the Global Connect program, benefits of membership, as well as KBIS 2024 will be shared. Additionally, Suzie Williford, EVP and Chief Strategy Officer of NKBA, has been invited to present an update on the North American market at the SICAM-hosted cocktail reception to close the second day of the show. The presentation and reception are open to all exhibitors and attendees at SICAM 2023.
“We are thrilled to welcome SICAM as a Global Connect Strategic Alliance Partner,” said Williford. “The SICAM team is well-respected in the international kitchen and bath sector and their connections and relationships are important to the continued growth of our Global Connect initiatives. We’re also pleased to facilitate relationships and connections for SICAM in North America by including their team at KBIS as well as other appropriate NKBA programs. This collaboration is sure to be beneficial for all.”
As Strategic Alliance Partners, SICAM leadership will be invited to participate in related events, summits and conferences developed by the NKBA Global Connect team. Additionally, the NKBA will amplify appropriate SICAM content and opportunities to its members. SICAM will reciprocate by inviting NKBA leadership to contribute to various activities and will share NKBA insights and opportunities with their constituents. NKBA Global Connect Strategic Alliance Partners collaborate with the NKBA to facilitate kitchen and bath industry growth and awareness internationally.
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About NKBA Global Connect
The NKBA Global Connect goal is to expand the visibility of the NKBA and the Association’s premier trade show event — the Kitchen & Bath Industry Show (KBIS) — internationally with design professionals, brands, influencers and other industry constituents. The initiative offers resources and connections to help international brands enter the North American kitchen and bath marketplace. Access to industry experts, proprietary NKBA market data, North American design and construction insights, VIP events and networking programs give NKBA Global Connect members a unique view into the market before they commit to launching. It is designed to facilitate discussion on conducting business and participating in trade development events in North America and, conversely, in Europe and beyond for North American brands looking to extend their global footprint.
About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show
The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design & Construction Week® (DCW). With nearly 50,000 members in all segments of the kitchen and bath and design and remodeling industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creation of certifications, specialty badges, marketplaces and networks. For more information, visit www.NKBA.org or call 1-800-THE-NKBA (1-800-843-6522).
KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.