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Pamela S. McNally
SVP Marketing & Digital | NKBA
Pamela is Senior Vice President, Marketing + Digital for the National Kitchen & Bath Association. Prior to joining the NKBA in June 2020, she was Vice President of Digital for SANDOW, and Executive Vice President of Client Strategy/Solutions for Interior Design, a SANDOW brand.
Pamela oversaw digital initiatives for SANDOW’s portfolio and worked with the company’s top clients to create custom interactive programs with a focus on mobile and social engagement. She also spoke extensively on digital and future trends, and was a featured speaker at NeoCon, High Point Market, Design Chicago, InterACT, DCOTA, IDS, and was invited to speak at annual meetings and conferences put on by top companies such as Haworth Inc., Gensler and HOK.
Before joining SANDOW, Pamela was Vice President of Digital and Editorial for Niche Media, a publisher of regional magazines in top U.S. cities. Before that, she was Editorial Director of Custom Media at Hachette Filipacchi where she oversaw the development of publications for brands such as Mercedes-Benz, Cadillac, Aveda, Avon and AOL.
Previously, she had held editorial positions at Fairchild Publications where she started her career.
SESSION
The Current State of Design + Technology
Taking place during lunch, this featured presentation highlights where we are with design and technology integration in the kitchen and bath, with data from NKBA’s exclusive research that also spotlights emerging and future trends.
SESSION
Keeping It Real
A focus on the realities of working through the tech and design partnership to create amazing results that elevate any project. The key to a successful outcome is taking steps to make smart home technology understandable, relatable and an integral part of the design process from the very beginning.
SESSION
Your Future Home Will Be Smarter than You… And Be a Reflection of Your Individualism
Let’s talk about how our homes are getting smarter and more personalized, making us rethink how we not only use the space, but also how we design it. In this session, an expert panel discusses how innovations through technology and design through consumer electronics will revolutionize the home for consumers and designers.
SESSION
Secret to Success: One Designer’s Journey from Tech Novice to Tech Unicorn
Designer Toni Sabatino talks about her evolution with smart home technology, sharing her early struggles, challenges, and solutions. She also relates how she came to understand, accept and even advocate for technology as an important part of home design.