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Zach Elkin
President, Beko Home Appliances USA
An undisputed industry leader for more than 40 years, Zach Elkin orchestrates and directs the continued expansion of Beko’s home appliance brands in North America since its 2016 entry into the U.S. market. Zach, who was named Beko Home Appliances U.S. president in October 2020, is well known for using innovative marketing, product design, and positioning strategies to build global businesses and brands.
Most recently, Zach was U.S. general manager of Signature Kitchen Suite® at LG Electronics, Inc., reinvigorating the company’s luxury kitchen appliance category and forming the first-ever SKS design council that brought together seasoned design professionals to create a platform for collaboration on product development, industry trends and brand growth. Previously, he held leadership positions at Sears Holdings and Bosch Siemens Home Appliances Corporation. He is credited with transforming the Thermador® and Gaggenau® brands in the U.S. using an innovative blend of marketing, promotional, PR and influencer strategies while shoring up its builder and dealer networks.
Zach is a 2022 National Kitchen and Bath Association Hall of Fame inductee and 2022 Dealerscope Magazine Hall of Fame recipient for his life-long career contributions to the appliance industry and association. Zach is married to his highschool sweetheart and has two adult sons, a wonderful daughter-in-law, and two grandkids. He was born and raised in Lexington, Kentucky and is a graduate of the University of Kentucky.
SESSIONS
Kitchen Design as a Source of a Healthier, More Sustainable Life
NKBA CEO Bill Darcy chats with Zach Elkin, kitchen appliance industry veteran and current president of Beko, U.S., Inc., about the rise of the healthy kitchen movement in the last couple of years. Darcy also discusses how kitchen design can empower Americans to lead healthier, more sustainable lives.
Sustainability in the Kitchen
Everyone knows that a healthy kitchen is only possible on a healthy planet. That’s why any discussion of healthy appliances is incomplete without a conversation about the role of sustainability in the American kitchen. Hear how three industry veterans are combining their love for health, wellness and sustainability into kitchens that are good for people and the planet.