Sales and marketing is the most important partnership in your business. Together they provide the fuel that powers your company; the revenue that supports all of your goals.
When properly planned and executed marketing researches, targets, persuades and qualifies the prospects that are most likely to want and need your products and services. A qualified lead is then handed off to sales whom drives the lead through the sales cycle matching your company’s solutions to the clients needs, satisfying that need and producing your desired revenue. Successful sales teams also leverage their customer success to create even more leads that can then cycle back to the marketing team and the lead funnel. The following important learning objectives are highlighted as you attempt to boost your sales and marketing understanding.
Learning Objective 1: The badge holder will possess knowledge of sales & marketing fundamentals in targeting a prospective client.
Learning Objective 2: The badge holder will possess knowledge of sales & marketing presentation programs and applications.
Learning Objective 3: The badge holder will possess knowledge of current technology and social media platforms related to sales & marketing.
Learning Objective 4: The badge holder will possess knowledge of different stages of a sales process.
Learning Objective 5: The badge holder will possess knowledge of basic marketing strategies and campaigns.
Keen marketing knowledge, a sharp sales skill-set and a perpetual drive to adapt your methods to changes in technology, consumers habits and market evolution are the foundation of company success.
