Do you own your own business, or work for a smaller company? Don’t have the funds or need to hire an outsider to run your social media? Most of us don’t, which means we are left to our own devices when it comes to running our company’s online presence – and it’s a tough world out there! This session is for anyone who wants to get a jump start on learning about the best social media platforms for our industry and how to utilize them and grow organically. Now, how do you organize yourself to post every day? If you answered, “a content calendar!” you would be correct. We will review what a content calendar is, the different ways to write one up, and create a week’s worth of content during the session to help you see how useful they can be! Using this knowledge, you will be able to begin your new online journey and feel more confident doing so.

 

Learning Objectives At the end of this session, the participants will be able to:

• Identify the key Social Media Platforms that work well for the Kitchen and Bath Industry, and how to post on each of these platforms

• Create their own Content Calendar, based on their individual needs, and appropriately fill it out and create content to share

• Choose appropriate phone/tablet/desktop apps and programs to help support their social media as well as their website/blog