Date: Thursday, June 18

Speaker: Lori Dolnick

Title: Capturing Lightening in a Jar - How To Make Your iPhone, Camera and Videos Shine

Description: Everyone has a camera. With a smart phone, you have the capability to capture images, live stream, video and more! But having a powerful tool at your disposal and having the ability or the confidence to use it – are two entirely different things. We’ll break down the basics of good videos and photographs for personal branding or professional marketing use. We’ll also give you checklists for improving your photography, video and live streaming of rooms, events, people and products. We're sharing our top tips and secrets for making our clients look good online in social media, blog posts, content and more. Even if you just want to know how to photograph your pets – this is a session with lots of great takeaways from one non-professional photographer to another. (Full disclosure - people pay me to take photos and videos and travel all over the world to do it. But even at my level – there are really great companies and professionals we work with to do the “good stuff”.) We’ll help you avoid all the mistakes we’ve most likely already made – and of course when to call in the real pros. and artists.

(Qualifies for 0.1 NKBA CEU)

Profile: Lori Dolnick is a 30+-year public relations and marketing professional. She has proven strategic management experience on global brands such as BLANCO, Poggenpohl, Tile of Spain, EuroChef Appliances, Top Knobs, Miele, SMEG, LAUFEN, Portmeirion and Therapedic International. She joined the noted home design agency Frank Advertising in 1995 and is currently Senior Vice President. Prior to Frank Advertising, Ms. Dolnick was a senior account manager for one of the world's best-known brands at the Leo Burnett Company - McDonald's. She has won numerous awards for her copy writing plus strategic execution of public relations and social media: 2x Winner of Golden Thinker, APEX, Telly, MarCom Creative and Event Technology. Ms. Dolnick also served as an adjunct marketing professor at Rider University and is currently the Chair of the Marketing Advisory Board. She also serves on a Steering Committee for DIFFA’s (Design Industry Foundation Fighting Aids) Specify with Care program and is an active presenter and writer on today’s marketing trends. Recent speaking engagements include Coverings, WithIt National Conference, KBIS and the BOLD Summit. She has been published and quoted in KBDN and K+BB.