Developing a Marketing Plan for your Business

Overwhelmed by all the digital marketing options and wondering where to start or how to expand your marketing efforts for your growing design business? Jason will walk us through the process of developing a marketing plan for your business and will share best practices and actions with known results. He will draw upon his experience as an architect and urban planner and will share his best internet marketing recommendations. 

Speaker Bio:

Jason Lockhart

Designer | Educator | Marketer | Author | Podcast Host | NKBA Sales & Marketing Specialist

Jason Lockhart is an architect/urban planner with over 20 years of experience in the industry. He has worked on renovation and remodeling projects in both the residential and commercial space, several of which had project cost of over $20 million dollars. Today, Jason is a partner in an architecture/planning firm (Sinektiks LLC) that specializes in K-12 school design, mixed-use developments, and university master planning.

In addition to his practical experience, Jason taught in the School of Architecture and School of Interior Design at Southern University A&M College and Louisiana State University (LSU), where he moved up the ranks and earned the title of Associate Professor before going back to private practice. While teaching Jason realized his passion for educating people on the process of design and business development in the built environment.

After taking on the marketing responsibilities at his architecture firm and realizing the potential for this discipline, Jason decided to create a digital marketing agency, Kitchen & Bath Marketing Solutions (KABMS). Now Jason uses his combined knowledge to develop specialized digital marketing solutions for the interior design and kitchen and bath industry. Jason is also a published author and has written a book titled “The Complete Guide to Internet Marketing for the Kitchen & Bath Remodel Industry:” Jason is also a NKBA Sales and Marketing Specialist and KABMS is a national CEU provider (continuing education unit) for the NKBA.