It's March 2012 in New York City. The weather for the St. Patty's Day parade rose above 60^o, something that was considered exceptional at the time. Kentucky had just defeated Kansas in the men’s N.C.A.A. to win their first national championship since Tubby Smith led the team there in 1998. The Republican primaries were a heated race between Mitt Romney, Rick Santorum, Ron Paul and Newt Gingrich. And The Hunger Games battled The Lorax and the box office. 

In an arena that was less of a battle, NKBA Manhattan boldly ventured into social media, launching their Facebook page and newly designed website. The first story on March 7, 2012 – “Are you registered for our Third Annual Forum for Designers on March 13?” On the website, JennAir was looking for projects to showcase on their Facebook page, and National had debuted their new TV commercial!