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Manhattan Chapter

Member Spotlight: Charlé-John Cafiero

3 days ago
jamie-keel

CJ on porch with Betty, his 4-month old miniature bull terrier

Where Art Meets Innovation

A Career Built on Curiosity, Craft, and Community

By Maureen Klein

Now serving as President of the NKBA Manhattan-NYC Chapter, Charlé-John Cafiero, known to most as CJ, has played a pivotal role in expanding the chapter’s reach and developing award-winning programs, such as EduDay. Before his role as president, he served as chair of communications and programs. He’s especially passionate about mentoring the next generation of kitchen and bath professionals and believes in the power of volunteering to create lasting industry impact. Below is the journey that brought him here.

What role do you think your parents played in helping to determine your future career path? 

Even now, I can recall the distinct smell of ink on newsprint. That sensory memory is so deeply etched in my mind from when I tagged along with my father to his job as a printer for The New York Times. My mother, by contrast, was the creative heartbeat of our home; she had a natural eye for photography. Looking back, her creative instinct and my father’s tactile connection to the printed word created a foundation I didn’t fully appreciate until much later.

You recently traded the constant hum of the city for the quiet rhythm of the lower Hudson Valley. Was Manhattan always your home?

I was born and raised in NYC, but we moved to East Northport, Long Island, after my freshman year in high school. That transition was a stark contrast to the school I left; my new graduating class had only 99 students! It was there that I met Ms. Doris Rowe, my art teacher who would change the course of my life. She introduced us to all the mediums of art. I remember vividly the first time I saw an image appear in a developing tray—pure magic. I recall another project where we designed a 3-D model of a modern home. Even back then, I envisioned an open floor plan, decades before it became the standard.

Any other activities during your high school days that helped shape your career?

I became the art editor of our school’s art and literary magazine, where I worked closely with the writing students, curating artwork to complement their poetry and prose. It was my first taste of publication design, a glimpse of what was to come.

And after high school?

I enrolled at the School of Visual Arts (SVA) in NYC. Being immersed in a program taught by working artists, many of whom were respected icons in their field, was both grounding and inspiring. As a Fine Arts major, my idealism flourished. Many classes were held inside museums, adding an almost sacred quality to the learning experience. I minored in photography, seeking a balance between artistic fulfillment and employable skills. Eventually, I shifted my focus toward advertising and graphic design, studying under some of the most legendary figures in the field, including Milton Glaser. Typography became a new love.

What was your first professional job? 

With my photography skillset, I landed a position in the advertising department at Gimbels, then Macy’s, and Bloomingdale’s. I was the youngest on the team and often the only one carrying a 35mm Nikon, so I was frequently assigned to fashion shoots where they wanted someone more in tune with emerging styles and techniques. I soon found myself blending traditional methods with experimental multimedia presentations—an approach that would become a trademark of my career.

Here’s my mom’s Bell & Howell Super 8, Pentax’s 1st 35mm camera, and the Nikon I borrowed money to buy for my first job.

Brownie Hawkeye, CJ's first camera

These were the Mad Men Days, the golden era of advertising, how did you make your mark?

It was an exciting, high-stakes time to be in the industry. As a freelance creative director, photographer, and videographer, I found myself uniquely positioned to contribute to this bustling scene. I began working with advertising agencies to produce cutting-edge marketing communication materials, all centered on integrating new technologies into storytelling. I soon began CJC Advertising, an award-winning boutique agency that blended creative vision with technical innovation. For example, we experimented with Quantel Paintbox (pre-Adobe), primarily used for television, but we reimagined it for print applications. Opportune since technologies like Scitex were revolutionizing digital printing and redefining the way desktop design, publishing, and production worked together. We were known for producing high-impact imagery and campaigns that stood out, particularly in the luxury sector, where clients were willing to embrace bold ideas. The more I pushed the limits of technology, the more I found my place in the intersection between art and science. Marshall McLuhan’s phrase, “The Medium Is The Massage,” took on a renewed meaning in the digital age.

And your next step?

In the early 2000's I was in Chicago at one of the world’s largest printing trade shows, where I connected with international leaders in color science, including Gretag MacBeth/ X-RiteMunsell Color SystemDatacolor, and Pantone, all of whom became clients. And it was the first time I saw spectrophotometers and the massive Heidelberg Speedmaster in action. WOW! Soon after, I pivoted and launched a new kind of branding and SEO agency—one that could interpret highly technical B2B tools for B2C audiences. We had done it with high-end brands like Harry Winston, now we applied those same principles here: clear messaging, elegant visuals, and a forward-facing identity powered by search visibility. While attending the IFA Berlin trade shows, which focused on the broader vision of energy-efficient smart homes and connected appliances, I realized the digitalization of everyday life had begun. I recognized a growing need for strategic creative services in the world of interiors, architecture, and building, particularly in smart home technologies.

So, would you say the lure of technology brought you to the kitchen and bath industry?

It was one of the things but I’ve always been passionate about food and how it brings people together. I grew up in a large Italian family with 22 aunts and a grandmother who made cooking an act of love—and a form of theater. Careen, my life partner, spent years as a professional pastry chef and president of Epicurean Fantasy's, our Connecticut-based European-style bakery cafés and national mail-order division of cakes, tarts, and tortes.

Epicurean Fantasy's Afternoon Tea

I handled the branding and marketing. It was one of the most creative and collaborative chapters of my life. So, when my work in visual storytelling and design led me into the kitchen and bath space, it felt like a natural evolution. Joining the Manhattan-NYC Chapter of the NKBA made sense—not only because of my growing work with architects, builders, interior designers, and remodelers but because the community reflected values I cared deeply about.

Volunteering is a theme that often comes up in your NKBA President’s letter. Why so?

I’ve always believed strongly in the importance of giving back. Volunteering—whether for a charity or a professional organization—has always played a key role in my career. It’s more than just contributing time; it’s about becoming truly invested in the communities you’re part of. Besides my volunteer work with NKBA, I’ve served on several interesting community projects, including Manhattan’s Community Board, where I chaired the Traffic & Transportation Committee, focusing on pedestrian safety and traffic calming measures. I also helped launch and served as the founding Board Chair of the Chicago Training Center. This nonprofit uses competitive rowing to empower middle and high school students from underserved communities. These experiences taught me that leadership is not about titles—it’s about showing up, doing the work, and creating opportunities for others to succeed.

"From the smell of ink in my father’s pressroom to mentoring the next generation, it’s always been about making something meaningful.”

From left to right:

  1. D’Alessio Architectural Designs–Multiple Barrelled Ceiling interior millwork ad
  2. Gurri Remodeling Ad for construction
  3. Harry Winston logo rebranding designed for the opening of Petit Salon
  4. Harry Winston AD Sapphires for an international ad campaign
  5. Sarah Silver- “I’ve taken control of my color” Ad for Datacolor’s Colorvision
  6. Shadows Japanese Edo Period Bureau, part of a calendar series to promote the lithographer, photographer, and CJC agency
  7. French's Mustard: Promotional campaign “Born Again Ad of The Month”
  8. D’Alessio Architectural Designs-The Art of Stone & Water, Ad for an outdoor oasis