YOUR 4-WORD BUSINESS PLAN: REDISCOVER YOUR INSPIRATION & REINVENT YOUR BUSINESS
Track: Business Management
Speaker: Liesbet Trappenburg
Today’s economy requires you to be flexible, responsive, curious, and proactive (not reactive) in order to stay relevant to your ideal clients. In this fast-paced marketing environment, it’s easy to feel overwhelmed, overloaded and ultimately stuck in an old pattern. You may have burned out or lost motivation in the current chaos of unrealistic deadlines, constantly changing technology, and demanding customers.
Before you can implement an effective sales and marketing campaign, you must first identify, reclaim, and redefine your inspiration for your business. By taking a big-picture approach, you will develop an inspired and well-defined 4-word business plan that will drive, clarify, and guide all your business goals and decisions.• Identify & transform your most difficult clients into your best teachers.

• Learn & apply 3 steps to effective mission statements/taglines and why many fail.
• Rediscover core values & passion for the industry.
• Practice the role of intuition on first impressions to identify business values, take risks & rebrand successfully.
• Develop an inspired, well-defined 4-word business plan (yes, only 4 words!).

YOU ARE NOT YOUR JOB! PREVENTING BURN OUT TO CREATE SUSTAINABLE WORK/LIFE BALANCE
Your most important “product” is your creativity. Clients & employers expect innovative & creative solutions to their complex design problems & depend upon you to deliver results.
That’s why it’s critical to be good stewards of your most precious resources: your time, creativity & energy. Learn how to cultivate inspiration & manage time wisely with a healthy work/life balance based on core values & a visionary outlook.
Without it, you quickly burn out & produce mediocre results.
Sustainable design is not just a trend in the built environment, but a lifestyle that can maximize your talents & personal fulfillment through a renewable & inspired process.
Through lively lecture, small group discussion, worksheets, real-life stories & games in an interactive & organized format, attendees will:

• Discuss the direct correlation between sustainable design concepts, creativity & work/life balance.
• Identify & reclaim core values to properly apply time management tools.
• Create a personal benchmark & action plan for defining “success.”