Please join us as we discuss "Selling Luxury" with Ronnie, a representative of Hansgrohe. We will learn about what makes a luxury brand and what type of consumers are buying them and why. This course will expose the luxury market and will provide tips to selling to its consumers.

Learning Objectives:

1.Discover what makes the affluent really buy.

2.Learn how to identify the affluent and how they think.

3.Explore the luxury market and what makes a luxury brand.

4.The 5 triggers you can use to sell to the affluent.

This event will be virtual and will be .1 CEU for IDCEC, ASID, AIA, NKBA and NARI.