Greetings design aficionados! Today, we're sitting down with the mastermind behind some truly captivating spaces – Grace Geison form Grace Lauren Design. But before we immerse ourselves in the world of design brilliance, we just want to remind you how important it is for organizations like the National Kitchen and Bath Association (NKBA) to support our members and this is one of the ways we do this.  Another was is through the design competition and Grace was one of our amazing winners for our 1^st Annual Design Competition last year.  Keep an eye out for details on the 2024 Design Competition coming soon.

Design isn't just about aesthetics; it's a narrative woven into the fabric of our everyday lives. And behind each aesthetically pleasing kitchen or bathroom, there's a designer shaping experiences and transforming spaces. In this conversation get a sneak peek into Grace's creative process.

So, whether you're an aspiring designer seeking inspiration or a seasoned pro looking to stay ahead of the curve, you're in for a treat. Let's jump into the world of design, innovation, and the unwavering support that makes it all possible!

Please tell us a little about yourself, how did you get started in the design industry? Where do you draw inspiration from?

From a young age,  I’ve always been passionate about design.  From painting happy trees with Bob Ross, to devouring fashion magazines, to being glued to the T.V watching Trading Spaces and other design shows; I couldn’t get enough of all things art and design.  However, when it came time to pick a major in college, I let outside noise get the best of me, and instead of following my passion, I settled for a "safer" path: a degree in Small Business Management. After graduating and working as a recruiter for a year or so, it became obvious that I needed to listen to my heart and pivot. I was lucky enough to land a job with a local remodeling company who was willing to take a chance on me. Over five years with the company, I helped build their design team and expand their business. In 2022,  I decided I was ready to take another leap, and Grace Lauren Design was born. 

I draw a lot of inspiration from travel. I love seeing what unique architectural characteristics define each city, and figuring out how I can combine different elements from my travels to create something new and fresh. 

How do you stay updated on the latest design trends while maintaining a timeless quality in your work?

To be honest, I take trends with a grain of salt. I believe that your home should be a reflection of you and what makes you happy. It isn't always easy for clients to identify their own personal sense of style, but once we're able to hone in on what brings them joy, the magic happens. When you stay true to yourself, it's inevitable that your home will be truly unique and special.  

Are there specific design principles or elements that consistently define your work?

My style is really eclectic. I love weaving together both traditional and modern design elements. For me, the best spaces feel layered and collected over time.  I also am not afraid of color or mixing bold patterns.  

Can you share a specific project where your creativity was challenged, and how did you overcome it?

Remodels and working within small spaces are really what gets me going. When you're working on a new build, the sky is the limit, but when you're confined to an existing space, creativity is essential. I love the challenge of figuring out how to reimage a layout to maximize functionality and utilize every square inch in the most thoughtful and intentional way. 

Can you provide insights into your process of balancing aesthetics with functionality in your material choices?

Functionality is key. At the end of the day, your home needs to be functional for how you live. For example,  I love how natural materials patina over time. I think the imperfections tell a story and create a cozy, lived in feel. However, if my clients prefer a pristine environment with little to no maintenance, we will look at man-made products that are extremely durable. 

How do you approach collaboration with clients to ensure their vision is incorporated into the final design?

I am very collaborative with my approach to design. In my experience, my favorite projects are born from a harmonious exchange of ideas between the homeowner, contractor, and myself. The beautiful thing about design is that everyone has their unique vision and preferences.  It's really special when a client or builder brings up an idea that I wouldn't have thought of, and that I can then help build off of.  The end result is usually way better than anything any one of us would have come up with individually. 

How do you measure the success of an interior design project, and what role does client satisfaction play in that assessment?

In my opinion, the success of a project is 100% dependent on my client's satisfaction. As a designer, it's my job to help create a space that is not only beautiful, but that also helps improve their daily lives.  My ultimate goal is to take their vision, and deliver a space that goes beyond what they could have ever imagined.

What has been your most rewarding or favorite interior design project to date, and why?

One of my favorite design projects to date was my own personal home. We completely gutted and remodeling our 1959 home in 2021 and it was the first time I was able to have 100% complete creative freedom. I still wake up every morning with an intense gratitude for being able to live in a house that brings me so much joy.

What advice would you give to aspiring interior designers who are looking to establish themselves in the industry?

My best advice is to just start. Whether you take a few classes online or at a local college, or just start helping friends and family with their projects; you'd be surprised at how quickly momentum can build. AND don't be afraid to ask all of the questions.  I've found that our design community is extremely supportive. We want to build each other up and help others avoid the mistakes we made when we were first starting. 

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