Presentation Outline:
Color is like a language, for it’s one of our most basic means of communication. To achieve the
best results in use of color, it must be understood as well as experienced. In this presentation
participants will be introduced to the basic dynamics of color, it’s principles, fundamentals,
psychology, and applications. Feras Irikat, Director of Design and Marketing for Lunada Bay Tile,
will examines the impact of visual system, light, and texture on color in the design environment.
Feras will lead a presentation outlining the basics of color theory and psychology followed by an
engaging discussion of how to decode colors down to its original DNA.

Learning Objectives
• Theory and science of color
• Color Psychology
• The Language of Color
• Color Preference
• Color Conditioning
• Biological Responses
• Color and Emotions
• The use color combinations effectively
• Current color trends in home design