Getting to Know NKBA KBIS Exhibitor Committee Chair, Massimo Ballucchi. By Steven Campeau
The KBIS Exhibitor Committee provides a link between the exhibitors and the NKBA National to ensure that their needs are being appropriately monitored and evaluated. It advises NKBA National on industry trends and makes recommendations for appropriate products, programs and services to meet the needs of the exhibitors and attendees. This important national volunteer committee is composed of up to 10 individuals who represent their KBIS exhibiting companies and serve three-year terms. The national election cycle, happening now through September 30, will include up to four open positions for the KEC. If interested in applying for a position please go here. Today we’re featuring Massimo Ballucchi, VP Kitchen & Bath Business, Cosentino North America.
How did you get your start in the kitchen and bath industry and/or NKBA?
I started my career with a ceramic tile manufacturer that targeted the kitchen and bath industry.
What National Committee are you currently on and why did you want to volunteer for it?
I am part of the KBIS trade show committee, ISFA, and NARI. I volunteer because I enjoy building relationships, receiving channel strategic information, increasing sales and making an impact in the industry.
What is your favorite part of being an NKBA member and/or national volunteer?
NKBA is a premium association to promote initiatives for our channelTo volunteer for NKBA means to be a solid supporter of our channel. Growing relationships and educating designers is a major focus as a volunteer.
Do you have a current trend or product that members just have to know more about?
We are constantly launching new products in Silestone and Dekton as well as manufacturing with sustainable practices.
What inspires you about the kitchen and bath industry and/or in your life?
Design evolution, different applications and helping customers create their own places.
Bonus Questions:
Where is your favorite vacation spot and does that influence your home decor?
The beach and Europe. It influences me as we like to use natural products and more of an international-inspired design.
What are you most looking forward to this year, personally or professionally? (or both!)
I’m looking forward to focusing on sharing more trends with NKBA designers, traveling as much as possible and professional growth.
What topic or area are you most passionate about in the kitchen and bath industry?
New materials, better installation techniques and sustainability.
About Massimo Ballucchi:
In his role he implements all aspects of marketing and brand planning/promotion, consumer experience, digital transformation and merchandising strategy for Cosentino. He is a passionate leader, skilled at team building and experienced in talent management and mentoring. He has an MBA in International Management and 30 years working in the hard surface industry in segment leader companies. He participates in NARI, and ISFA associations and look forward being more involved in the NKBA.
