Imagery provided by Global Connect Subscriber SCHOTT AG
International specialty glass and glass- ceramic manufacturer joins NKBA Global Connect
The National Kitchen & Bath Association (NKBA), the North American authority on all things residential kitchen and bath, announces its newest NKBA Global Connect Subscriber, SCHOTT AG– Specialty Glass and Glass-Ceramic Innovator. A leading international technology group with expertise in the areas of specialty glass, glass-ceramics and related high-tech materials, SCHOTT AG has over 130 years of experience as an innovative partner in the many sectors including the areas of home appliance, electronics, and life sciences. Its global presence spans 34 countries with over 16,200 employees, driving over Euro 2.2 billion in fiscal 2018/2019. Headquartered in Mainz, Germany Schott AG is solely owned by the Carl Zeiss Foundation.
In the early 1960’s, SCHOTT AG had developed glass-ceramic as a mirror substrate for use in Space telescopes. This material was incredibly heat resistant and showed almost no thermal expansion – ideal for preventing blurring during observation but also perfect for cooktops. In 1971 SCHOTT AG introduced the first black glass-ceramic cooktop panels under the SCHOTT CERAN® brand. The cooktop solution quickly became a bestseller, turning over 180 million units and making SCOTT CERAN a recognized consumer brand.
“We are very excited to be a part of the NKBA Global Connect program. We are keen to learn as much as possible about how to further support the North American kitchen and bath market and are confident the resources, knowledge and connections the NKBA offers will position us for success,” said Kathrin Becker, Marketing Director SCHOTT CERAN®. “We look forward to maximizing the insights and connections the program will bring us.”
The NKBA Global Connect Subscription program offers a robust package of resources and connections to help international brands enter the North American kitchen and bath marketplace. Access to industry experts, proprietary NKBA market data, North American design and construction insights, VIP events and networking programs give NKBA Global Connect Subscribers a unique view into the market before they commit to launch. For more information on NKBA Global Connect please contact globalconnect@nkba.org.
“We are so pleased to welcome the SCHOTT CERAN into the NKBA Global Connect program,” said Suzie Williford, EVP and Chief Strategy Officer, NKBA. “We have built an outstanding program, designed to help marketers navigate the vast North American kitchen and bath market and it’s exciting to see it embraced. SCHOTT CERAN® brings a wealth of technological capabilities and partnerships that are sure to positively impact many aspects of the market.”
About NKBA Global Connect
The NKBA Global Connect goal is to expand visibility of the NKBA and the Association’s premier trade show event — the Kitchen & Bath Industry Show (KBIS) — internationally with design professionals, brands, influencers and other industry constituents. The initiative is designed to facilitate discussion on conducting business and participating in trade development events in North America and, conversely, in Europe and beyond for North American brands looking to extend their global footprint.
About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show
The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design & Construction Week® (DCW). With nearly 50,000 members in all segments of the kitchen and bath and design and remodeling industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creations of certifications, specialty badges, marketplaces and networks. For more information, visit www.NKBA.org or call 1-800-THE-NKBA (843-6522).
KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.