World-Class Leader of Premium Kitchen Appliances Joins North American Market

The National Kitchen & Bath Association (NKBA), the North American authority on all things residential kitchen and bath, announces its newest NKBA Global Connect Subscriber: Robam.

For over 43 years, ROBAM has been focusing on high-end kitchen appliances, and has become the world-class leader of premium kitchen appliances. According to Euromonitor, ROBAM ranks No.1 in global sales of built-in cooktops and range hoods for 7 consecutive years.

ROBAM started in 1979 with the dream of common prosperity for the village and produce a range hood to improve the human cooking environment. With the development of the market, ROBAM, headquartered in Hangzhou, Zhejiang Province, China, began to focus on cooking itself and all kinds of the kitchen appliances. Today, ROBAM’s mission and vision is to create all the beautiful aspirations of human beings for kitchen life, and to become a world-class century-old enterprise leading the change of cooking life.

“Among other overseas market such as Austria, Malaysia, India, Middle East we have entered now, the North American market is considered as ROBAM ‘s strategic overseas market, shared Elvis Chen, ROBAM’s Regional Manager for American Market. “We have finally developed products suitable for the North American market, including range hoods, cooktops, ranges, ovens, dishwashers, etc. We’re placing emphasis on our brand construction and communication to let more local community get familiar with our brand and enjoy our products and services.”

ROBAM’s product development is committed to create more value for the North American market and bring more inspirations for cooking life. ROBAM is looking to bring more advanced technologies and products based on American market’s characteristics and consumers’ culinary demands.

”We mainly focus on the east coast of the United States and also the western part because we have established dozens of stores and over 50 retail terminals in these areas, where consumers can enjoy advanced service in pre-sale, in-sale and after-sale process”, continued Chen. “We hope to bring the north American users a higher quality of kitchen life experience.”

The NKBA Global Connect Subscription program offers a robust package of resources and connections to help international brands enter the North American kitchen and bath marketplace.  Access to industry experts, proprietary NKBA market data, North American design and construction insights, VIP events and networking programs give NKBA Global Connect Subscribers a unique view into the market before they commit to launch. For more information on NKBA Global Connect please contact globalconnect@nkba.org.

“We are so pleased to welcome ROBAM into the NKBA Global Connect program,” said Suzie Williford, EVP and Chief Strategy Office of NKBA. “We have built an outstanding program, designed to help marketers navigate the vast North American kitchen and bath market, and it’s gratifying to see it embraced.”

To learn more about Hangzhou Robam Appliances visit, us.robamworld.com