NKBA will guide invited press to visit Global Connect exhibitors and to experience all of KBIS 2025.
The National Kitchen & Bath Association (NKBA), representing more than 55,000 North American kitchen and bath industry professionals and the owners of the Kitchen & Bath Industry Show (KBIS), will host nine editors from Europe on a guided KBIS experience in Las Vegas, Feb. 24 to 27.
Journalists from the UK, Germany, Italy, and Spain, nominated by NKBA Global Connect Strategic Alliance Partners, will attend KBIS, the largest and most comprehensive trade show in North America dedicated to all aspects of kitchen and bath design and remodeling, through NKBA’s Global Connect international business development program. The expo, held in the expansive Las Vegas Convention Center, offers a vast array of brands and manufacturers (over 650) in the sector, as well as networking and educational opportunities. As part of the International Media Tour, these editors will visit a select group of exhibiting NKBA Global Connect members and International Pavilions, as well as learn about North American brands, design directions, and market trends throughout KBIS, with a goal of sharing the International growth and strength of the show and NKBA’s business development program, Global Connect.
The exclusive NKBA Global Connect program is designed to bring the international kitchen and bath community together by exchanging market insights, information, and product development ideas, and sharing go-to-market strategies to help international companies explore business opportunities in the North American market.
International Media Tour participants include:
- Martin Allen-Smith, Editor, Designerati magazine and website, Digital Savvy Media Ltd, UK
- Robert Andrew Bishop, KBB Content Creator, InstallerSHOW, UK
- Javier Gómez, Chief Editor, Cocina Integral, Spain
- Emma Hedges, Editor, KBB Focus, UK
- Sebastian Lehmann, Editor in Chief, Kitchen & Bath Forum, Ritthammer Verlag, Germany
- Cristina Mandrini, Editorial Manager, Il Bagno Oggi e Domani magazine and website, Italy
- Antonia Pozo Comas, Journalist, IM Cocinas y Baños magazine; media coordinator for Publimas Digital publishing house, Spain
- Philippa Turrell, Editor, Kitchens & Bathrooms News, Hamerville Media Group, UK
- Stefanie Willach, Managing Partner, Editor in Chief, Küchenhandel, Küchennews, Interleur-Verlag GmbH, Germany.
“Fostering a relationship with international media is an important way to develop greater connections and communication among the global K&B community,” said Geraldine Morrison, Chief Partnerships Officer, Domestic & Global Brands, for NKBA. “We look forward to hosting these respected members of the press, introducing them to the NKBA Global Connect program and KBIS, and counting on their coverage to open meaningful conversations with companies in international regions that wish to explore opportunities in the North American market.”
In addition to their curated tour, participants will also engage in select Global Connect Delegation Program events including the VIP International Welcome Event, the NKBA Design + Industry Awards and Opening Night Party, daily presentations and discussions in the Global Connect Lounge in South Hall and more. Learn more here.
