The National Kitchen & Bath Association (NKBA) announces NKBA Global Connect programming at KBIS 2023. Designed to give international buyers and specifiers an opportunity to connect with North American kitchen and bath manufacturers, as well as to provide a platform for international kitchen and bath manufacturers to introduce their products and services to the North American market, the NKBA has created multiple omni-directional opportunities to connect the global kitchen and bath marketplace. The programs include the first NKBA International Buyer’s Tour, the NKBA Global Connect Pavilion, and the NKBA Global Connect Delegation Program. All will take place at the Las Vegas Convention Center, January 31 – Feb 2, 2023, in Las Vegas, NV.
“The NKBA is serious about fostering the development of the global kitchen and bath marketplace,” said Suzie Williford, EVP and Chief Strategy Officer, NKBA. “In the past five years, we have grown international brand presence at KBIS to over 120 exhibitors, collaborated with the German government and strategic association partners to create the 11,000 square foot German pavilion, hosted over 35 international guests as part of our Global Connect Delegation program and offered new- to- market brands the opportunity to participate in our NKBA Global Connect Pavilion. We’re excited to introduce our first NKBA Global Connect International Buyer’s Tour at the 2023 show. The market is ready and we’re pleased to be the omni-directional connectors.”
NKBA Global Connect – International Delegation Program
The NKBA Global Connect International Delegation Program offers international manufacturers and distributors the opportunity to give KBIS a looksee to determine interest in future participation. The program offers international guests VIP status, introducing them in a curated way, to various KBIS and NKBA opportunities and programs offered to exhibitors, allowing them to maximize their presence on the show floor and beyond. VIP guests are invited to attend special NKBA and KBIS events, including an NKBA Global Connect Cocktail Reception, the NKBA Design + Industry Awards Ceremony, the NKBA State of the Industry event, KBIS NEXT Stage preferred seating and more. NKBA Global Connect Subscribers are invited to register at no charge. Non-members will incur a fee of $750. Interested parties may register here.
NKBA Global Connect Pavilion
The NKBA Global Connect Pavilion is a combination exhibit and programming space designed to host a select number of new-to-KBIS manufacturers. Pre-designed kiosks allow participants a small presence to “feel out” the market. Additionally, the space features a presentation space where pavilion exhibitors and other exhibiting Global Connect members will be “spotlighting” their offerings in a series of 10 min presentations. Complementing the brand programming will be important roundtable and panel discussions designed to educate international brands on the North American economic outlook for the sector, North American design trends, and go-to-market strategies as well as introducing and profiling interior and kitchen and bath designers. Interested exhibitors should contact globalconnect@nkba.org.
NKBA Global Connect International Buyer’s Tour
New for KBIS 2023 is the NKBA Global Connect International Buyer’s Tour which will see 20 retail buyers, distributors, and high-volume designers coming to KBIS to meet with North American manufacturers currently trading internationally as well as those who may be interested in international distribution partners. Participants, hosted by the NKBA, will enjoy a rich KBIS experience with VIP access to all NKBA special events, sponsored private off-site events, conversations with NKBA leadership, and curated booth tours of participating sponsor brands.
“A key goal since the inception of Global Connect has always been the visibility of North American manufacturers and artisans with International Buyers and Media,” said Suzie Williford, EVP, Chief Strategy Officer, NKBA. “For 2023, we are launching an International Buyer’s Tour consisting of 20 buyers/specifiers from key target countries. The goal is to serve North American KBIS exhibitors and NKBA members by supporting their international endeavors.”