The National Kitchen & Bath Association (NKBA), representing nearly 50,000 North American kitchen and bath industry professionals and the owners of the Kitchen and Bath Industry Show (KBIS), announces its newest NKBA Global Connect Strategic Alliance Partner, Simon Acres Group (SAGL), a leading KBB and merchant services provider.

The NKBA visited London this past fall, where Simon Acres Group Managing Director Simon Acres interviewed NKBA Executive VP Suzie Williford. “Consumers in North America love products from the UK,” shared Williford. “They recognize the emphasis on good design and have a lot of trust in UK brands.”

“Any company wanting to grow internationally can benefit from expanding into the North American market.  Those that become part of the NKBA Global Connect program will have access to a wide range of support services to help them navigate the market.

“An important part of the program are the activities we have in place to support our North American Kitchen and Bath Industry Show – KBIS.  We host a Global Connect delegation and have developed the Global Connect Pavilion, which is an opportunity for new-to-the-show brands to test the waters without making a large resource commitment.”

“We are delighted to be a strategic alliance partner of the NKBA Global Connect Program and look forward to supporting UK and NKBA kitchen and bath industry collaborations in the future,” said Acres. “The US market offers superb potential for growth, for our business and many others that we work with.”

Acres adds, “We hope that others will join us and take advantage of the support available from NKBA and be part of KBIS, which will provide an audience of more than 100,000 people.”

The full interview with Suzie Williford can be found here.