Greg Rohl is a second-generation kitchen and bath industry professional, having worked side by side with his father, Ken Rohl, founder of ROHL LLC along with his siblings Mark and Lou Rohl.  The Rohl family has spent close to 50 years innovating and developing products for the decorative plumbing and hardware industry having introduced the original pull-out faucet to the American marketplace in 1983.  Greg joined the firm after graduating from the University of California Santa Barbara as the firms first marketing manager.  He then assumed various sales positions eventually rising to president of the western region.  Greg returned to his marketing roots, solidly positioning the brand in the luxury space and assisting with the integration of the brand portfolio into the Fortune Brands Global Plumbing Group in 2019.

Masters of understanding the desires of the American consumer, the Rohl team sourced, refined, imported and distributed a number of iconic products for the kitchen and bath including the Shaws original apron front fireclay sink, Perrin & Rowe taps and shower systems, a complete Italian country collection of bath and kitchen faucets and more.  Greg was instrumental in establishing important relationships with independent sales representatives, independent and multi-location showrooms as well as managing the company owned and operated showroom at the Merchandise Mart in Chicago.

After ROHL LLC was sold to Fortune Brands in 2018, Greg established a consultancy in Southern California called the Rohl Model, assisting luxury brands with their sustainability efforts.  Greg has been an NKBA Global Connect Advisor for 2 years.  He and his wife, Mishel split their time between Orange County and the Central Coast of California with their 2 standard Poodles.