Collaborating with International Organizations and Associations to Grow a Strong Kitchen and Bath Network Globally
HACKETTSTOWN, NJ — The National Kitchen & Bath Association (NKBA), the North American authority on all things residential kitchen and bath, has introduced the NKBA Global Connect Alliance Program and its initial partners. This international strategic collaboration connects associations and organizations serving the kitchen and bath marketplace to encourage a global exchange of current and forward-thinking insights and information.
Inaugural NKBA Global Connect Alliance members include:
AMK – Association of German Kitchen Manufacturers
BiKBBI – British Institute of Kitchen, Bedroom and Bathroom Installation
BMA – British Bathroom Manufacturers Association
VDM – Association of the German Furniture Industry
Turkish Ceramics Federation
These associations and organizations will collaborate with the NKBA to offer omni-directional support to North American NKBA Global Connect brands wishing to expand their international presence, as well as supporting the NKBA Global Connect Subscription program with their member companies.
“We are really excited to welcome these four fabulous associations to our NKBA Global Connect Alliance program,” said Suzie Williford, EVP and Chief Strategy Officer of NKBA. “We have already built a solid relationship with each and are very much looking forward to continuing to grow the kitchen and bath marketplace — worldwide — with these excellent partners. We all have much to gain by collaborating with friends and colleagues who have a deep understanding of their constituents and individual markets.”
About NKBA Global Connect
The NKBA Global Connect Subscription program offers a robust package of resources and connections to help international brands enter the North American kitchen and bath marketplace. Access to industry experts, proprietary NKBA market data, North American design and construction insights, VIP events and networking programs give NKBA Global Connect Subscribers a unique view into the market before they commit to launch.
The NKBA Global Connect goal is to create an omni-directional program, expanding visibility of the NKBA and the Association’s premier trade show event — the Kitchen & Bath Industry Show (KBIS) — internationally with design professionals, brands, influencers and other industry constituents. The initiative is designed to facilitate discussion on conducting business and participating in trade development events in North America and, conversely, in Europe and beyond for North American brands looking to extend their global footprint.
To learn more about becoming an NKBA Global Alliance Partner or NKBA Global Connect Subscriber please contact globalconnect@nkba.org.
About the National Kitchen & Bath Association and the Kitchen & Bath Industry Show
The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design & Construction Week® (DCW). With nearly 50,000 members in all segments of the kitchen and bath and design and remodeling industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creations of certifications, specialty badges, marketplaces and networks. For more information, visit www.NKBA.org or call 1-800-THE-NKBA (843-6522).
KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.