NKBA Global Connect Business Summit 2020

Now is the time to learn more about doing business in the North American Kitchen & Bath Market sector.

Join NKBA CEO Bill Darcy and EVP and Chief Strategy Officer Suzie Williford as they host a two-day virtual conference that will feature VIP speakers and presenters. Are you a Global Connect Subscriber? View the event presentations here.

SEPTEMBER 9, 2020 AGENDA
9:00am – 12:00pm EDT

North American Kitchen & Bath Market Outlook
9:00am – 10:05am EDT

Hear updated, real-time insights from NKBA’s updated North American Kitchen & Bath Market outlook. See the numbers and trends including Quarters 1 and 2 and a future look at Q3. This presentation will address new construction as well as the remodel and replacement segments, giving a first-hand update on what looks to be a “V” recovery.

Featured Speakers

Geographic and Demographic Distinctions and Directions
10:05am – 10:40am EDT

North America is a very large place. People, places and things vary tremendously from state to state and region to region. Understanding migration shifts from large, urban metropolitan areas to smaller, secondary markets and the various demographic groups making these shifts, is key to building a successful market presence in North America. Hear about the nuances of the “smile” region, preferences of Millennial and Baby Boomer demographic groups, and their potential impact on your kitchen and bath efforts in the U.S. and Canada.

Featured Speakers

Lifestyle/Life Stage Trends Driving Design and Product Development
11:15am – 12:00pm EDT

Join Kerrie Kelly for a deep dive into the NKBA Lifestyle/Life Stage Study, identifying four macro trends driving North American residential design. This benchmark research takes a three-year look at the influences, directions and functional shifts critical to residential products manufacturing and design, and presents key factors that brands should consider to meet rapidly changing consumer demands for interior and exterior living.

Featured Speakers

SEPTEMBER 10, 2020 AGENDA
9:00am – 12:00pm EDT

“Go to Market Strategies” — Understanding North American K&B Sales and Distribution Channels
9:00am – 9:45am EDT

Hear a frank conversation about sales and distribution channel strategies from the perspective of the showroom, independent sales representative and North American manufacturer. Understand how to think about each of the distinct go-to-market options, including roles and responsibilities; approaches to compensation, and the attributes of hybrid strategies compared to direct paths to market, and when each is appropriate.

Featured Speakers

Marketing to the North American K&B Segment
9:45am – 10:20am EDT

You’ve built the perfect product, sorted your distribution and sales strategies, and done all your homework on the North American Market. Now it’s time to develop a thorough marketing plan. Learn how to think about various target audiences, programming and budget priorities and maximizing your efforts through cross-collaborations. Learn about the role of media connections and building relationships with media platforms to expand your brand presence and awareness.

Featured Speakers

The Role of the Designer in the North American K&B Market
10:30am – 11:05am EDT

Learn about the role of interior and kitchen and bath design professionals as influencers and specifiers of finishes, furnishings and building products for the residential kitchen and bath market. Hear from designers involved in product design and licensing, cabinetry design and design-build firms as they explain the nuances of their involvement with consumers, manufacturers and distributors in specific channels.

Panel Discussion

“How to Maximize KBIS” — Leveraging Pre-show, In-show and Post-show Activations
11:05am – 11:45pm EDT

You’ve heard about KBIS — the largest and most comprehensive trade event devoted to residential kitchen and bath design and remodeling in North America. But you’re not sure how to get involved. You know North American trade shows are very different from expos in other countries, but you’re not completely clear about how they differ. This presentation will share the ins and outs of how to get involved — whether first as a member of an NKBA Global Connect Delegation tour, or as a solo exhibitor on the show floor.

Featured Speakers